The cosmetics industry is a highly profitable and fast growing market that pulls in over 62 billion dollars US annually. While most brands of makeup are controlled by a small group of companies, those brands range vastly in price, quality and appeal. Finding which brands work best for you can seem like a vast undertaking with the multitude of options, but there are a few brands that have distinguished themselves above the rest. These brands are known for their quality, vast colour palettes and cultures and this is what has landed them on our list of 5 best makeup brands.
beauty salon owner Frank Angelo, M.A.C. Cosmetics was created as a makeup that would hold its own under the meltingly hot lights of professional photography studios. Originally marketed to professionals, M.A.C. storefronts can now be found worldwide.
Known for their accessible marketing that builds off their motto of ‘All ages. All races. All sexes’, M.A.C. has often been at the forefront of makeup. They were one of the first large brands to introduce full spectrum makeup for all skin tones in a market that was largely whitewashed at the time. M.A.C. is also known for their avid charitable causes, particularly Viva Glam, which raises millions a year for AIDS research.
M.A.C. makeup is high quality and stands up to a full day of activities. Known for multitude of colours, sheens and finishes, they are also staffed by trained makeup artists who can guide you towards the best products for your skin.