eCommerce is omnipresent in today’s economy. 80% of American consumers buy products online, at this point.
That number is still rising as well. Nasdaq predicts that 95% of purchases will be made online by 2040. It’s the perfect time to investigate eCommerce.
If you’ve been thinking of getting into conducting business online, we’ve compiled some eCommerce business ideas to get you started. If you’re already in business, you’d still do well to consider some of these business models. You can’t have too many income streams or diversify your revenue too much in today’s fast-moving business climate.
#1. Beauty and Health Products
There’s always a market for self-improvement, wellness, and beautification. Health and beauty retailers have been one of the fastest-growing markets in the eCommerce landscape. Beauty retailers expanded 23.6% in 2017, surpassing the national average by nearly 10%.
Beauty, health, and wellness products are well-suited for the internet. They benefit from having a global audience, for one thing. Retailers benefit from having access to high-quality, ethical products from all over the globe as well.
Beauty and health products also lend themselves well to social media marketing. They thrive on testimonials for one thing. They also tend to yield all kinds of stunning visual content to share with your followers.
If you’re thinking of getting into beauty and health products for one of your eCommerce business ideas, make sure to take advantage of social media and search engine marketing as part of your business strategy. Share high-quality content consistently across your social media channels. Engage with other influencers in your niche.
Integrate blogging into part of your business model as well. This will help people find you rather than you advertising to an uninterested audience, which can do more harm to your brand than good.
#2 Monetize a Blog
Speaking of blogging, running a blog is still very much a viable way to earn income online. It’s even getting more prevalent as brands and publishers alike realize the power and potential of sponsored content.
Consider the fact that readers spend an average of 36 seconds with a piece of branded content. This is compared to 1.6 seconds with banner ads. Brands are desperate for their marketing to reach actual audiences, and they will pay for it.
Like health and beauty products, blogging also lends itself well to social media and search engine marketing. Google prioritizes websites that are updated frequently, for one thing, meaning your site has a good potential to quickly ascend the search engine result page (SERP) rankings.
Writing blog posts also give you content to share with your social media channels. Honestly, even if you’re already running an eCommerce business it’s a good idea for you to integrate blogging into your business model.
Running a blog is one of the easiest ways to get started in an online business without investing a ton of capital. There is all manner of free blog hosting sites out there. It doesn’t cost anything but time, energy, and effort to write excellent, thoughtful, interesting blog content.
If you want your blog to really thrive, you’ll want it to look its best. A WordPress developer can help you with that. Here are some helpful hints on choosing a WordPress agency.
#3 Affiliate Marketing
Affiliate marketing is another eCommerce business idea that doesn’t require a ton of startup capital. It’s also very much on the rise. Affiliate marketing spending reached $12 billion in 2017 in the United States and Europe alone.
Affiliate marketing speaks to the way business is conducted on the internet today. Businesses are having trouble reaching customers with traditional advertising methods. Even modern digital marketing trends are having trouble penetrating with over-saturated consumers.
Affiliate marketing also works beautifully as part of an inbound or content marketing strategy. You can write a ton of great content around relevant keywords that people are searching for. This makes affiliate marketing an excellent source of passive income, the Holy Grail of online business owners.
Integrate affiliate marketing into your social media strategies as well. As you’re researching and writing your blog posts and articles, create and compile as much high-quality visual content as possible. You can then use that to advertise your affiliate marketing content after the fact.
If you’re serious about starting an affiliate marketing business, take some time to learn about SEO and search engine marketing. This will help make your efforts as streamlined and efficient as possible.
#4 Reselling Products
There are so many different ways you can make money reselling products on the internet. For example, here are copious amounts of online marketplaces.
eBay is only the beginning. You’ve got popular apps like Depop and Grailed as well for the fashion side of things. There are specialty communities like Discogs, as well, if you’re wanting to resell vinyl records.
Becoming a reseller is another eCommerce business idea that doesn’t require a large investment to get started. Almost everybody has things lying around they don’t need or even want. Think of being an internet reseller as having an on-going garage sale as a business model.
There are so many different levels of reselling products on the internet. You could be casual about it, just reselling things you have lying around on eBay and Craigslist. Or you could get more serious and develop an actual brand as a reseller.
Look at the prevalence of boutiques on social media networks like Instagram. A lot of the time, they don’t even have a storefront or even a website. They just sell products straight through their Instagram page.
Being an internet reseller is a way to actually make money as an influencer.
eCommerce isn’t going anywhere. The internet continues to grow and expand, becoming more intertwined with our daily lives. It’s the perfect time to explore some of your eCommerce business ideas if you’ve been waiting for a reason!
Looking for More eCommerce Business Ideas?
Good idea! There’s so much money to be made on the internet. It also lets you work from home and be your own boss, which is the dream for so many of us. Now that we’ve given you some eCommerce business ideas, take a moment to browse the rest of our business articles today!