What makes pay per click so effective? Well, did you know that PPC traffic converts 50% higher than organic traffic?
How can you make PPC work for your website?
Keep reading for five tips that can make it happen.
What is Pay Per Click Marketing?
When you are looking to increase visitors to your site, there are two ways to do it. One way is using on-site SEO to attract organic traffic, and another is to buy pay per click (PPC) advertising. Search engine advertising, like Google Adwords, is among the most popular forms of PPC.
This type of PPC puts your ad above the other search engine result for the same terms. A lot goes into creating a winning PPC campaign, and when you get it right, it can be hugely effective.
How do you create a winning PPC campaign? There are five ways to boost your PPC campaign.
1. Make a Goal
Without setting a distinct and measurable goal, it is impossible to build or optimize a PPC campaign. You need a roadmap right from the start and that begins with setting measurable goals that are short term, medium-term, and long term.
What do you want to get out of a PPC campaign? Do you want to get more traffic to your site or is it maximized leads, downloads, sales, and subscriptions that you are seeking?
2. Target High Performing Keywords
The performance indicator of your keywords is the quality score, so keep checking them across all keywords to verify which ones are continually at the top.
You need to check the performance of your keywords regularly to optimize your PPC campaigns. These are the building blocks, so it best to keep track of them.
3. Get Rid of Low Performers
Once your ad is up and running, it’s critical to keep track of underperforming keywords, pause them when you find them or replace them. For example, watch for keywords that aren’t generating impressions, conversions, or clicks because they are just a waste of money.
4. Keyword Bids Should Be Optimized
You’ve chosen your best-performing keywords, removed your non-performing keywords, and made a list of your negative keywords. The next step is to adjust your keyword bids for maximum performance. Learn more about bid optimization to get the most bang for your buck.
5. A/B Testing of PPC Blocks
A process that you see in every PPC campaign is A/B testing, whether in the keywords, on the landing page, or in the ad copy. It is a critical part of PPC campaigns because it helps your ads evolve and makes them more relevant. By running two campaigns with one single difference, you can see which version performs the best.
To test your ads, you need to select what element to tweak:
- Ad extensions
You should regularly conduct A/B testing on your bids since PPC is always changing and evolving. Choose only one element at a time to test because testing multiple items will not return precise results.
Pay per click advertising can lead to better conversions on your website if optimized correctly. We hope these tips help you to fine-tune your campaigns.
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