As the demand for eCommerce products continues to surge in the wake of the pandemic, there has never been a better time to create an online store for yourself. If you have a business idea that you have wanted to try out for some time, then it makes a lot of sense to get started now. And online platforms like eBay offer a variety of their selling tools to help new and established business owners alike.
If you are just getting started with your foray into the online store environment, then it can be confusing to navigate. Having a bit of context and guidance through some of the basics will help you avoid becoming one of the many online stores that get neglected. Armed with the right eBay selling tools and strategy, you will be able to promote your business effectively and turn it into a legitimate sales channel.
Let’s look at five specific ways that you can turn your eBay store into a legitimate sales channel.
Choose The Best eBay Store Subscription
eBay Store offers several different plans for business owners who have different goals in mind. If you are just starting out with an online business idea, then trying the Basic plan with up to 250 fixed-price listings per month is a good way to experiment with eBay as a sales channel. However, more established eBay sellers who want to take things to the next level can opt for the Premium or Anchor plans, which provide more price listings, more promotional email send-outs, and more competitive pricing.
Link Your Store To Shopify
Creating a Shopify account provides you with access to all of the features which that platform offers. When you add eBay as a sales channel in Shopify, you can easily connect your online stores and use your eBay account to publish your product listings.
Optimise Your Display Settings
Catching the attention of your customer is essential. As an online business, you need to stand out even more in terms of design and promotion than a brick and mortar company. Make sure that your online store’s display settings are finely tuned to give the right impression.
To start, think about your target customer and what type of aesthetic is appealing to them. Make some changes and put your finished designs through an informal review process with trusted advisors to help you decide on a final version.
Use Your Own Domain
Having an online store with eBay means that you have a subdomain of the primary eBay site. However, it is far better to have your own independent domain name if you are taking your online sales seriously. Purchase a domain name that matches the name of your business and simply direct this domain name to your eBay store. This way, you will benefit from any SEO that you implement for your site, and you will receive more exposure for your online store.
Promote Your Brand Through Email Marketing
eBay Store comes with many useful email marketing tools that will boost the prominence of your online store. Become more familiar with the different ways these tools can be used and use an effective email marketing strategy to engage with your customers. Email marketing is always a great way to build and promote a brand, which is even more important as an online business.
Read More: Top 5 Best eBay Templates
Start Your Online Store
These tips will help you get started with turning your eBay store into a legitimate sales channel. Going through these steps and tips carefully will help you to avoid missing anything important or wasting too much time trying to figure out the basics yourself.