Do you know which the biggest conundrum for any online business is? One has an aesthetic website but no one visits it. What does your website need to attract the prospective customers or traffic? Well, there are some easy ways to solve them. Remember, these marketing measures need a thorough planning and an impeccable execution. Ultimately the aim of every marketer is to transform the traffic into customers. Will there be a business in the absence of customers?
Dave Naylor has rightly said, “My rule of thumb is building a site for a user, not a spider. “
- Advertising Campaigns are Still Effective
This is like going back to the basics. Paid search, social media ad campaigns and visuals campaigns – all these channels of advertising are excellent for attracting more visitors. Besides, this establishes your business as a brand. You need to keep the following things in mind so that you can adjust your paid strategies to suit your business goal.
- Each paid channel has its pros and cons. Know all of those before choosing one.
- Use high commercial intent keywords if you want an increase in the traffic as well as higher conversion rates
- The search terms come with fierce competition and sometimes those are expensive. However, those guarantee for success.
- Promote Your Content Through Social Media Channels:
Is creating a great content enough to attract visitors to your page? Can you relax thinking that people will find the content on their own? The answer for both the questions is NO. You need to be dynamic and proactive in increasing the reach. In recent times, the social media channels are perfect for promoting your content. Some important points for content marketing through social media are:
- Use Twitter for sharing short, snappy and tempting links
- Google+ search improves personalized search result. It is effective for B2B niches
- Pinterest and Instagram are image heavy social sites. Those are ideal for B2C companies
Do you have some marketing budget to spare? You can set up a Facebook campaign to increase your visibility among the target audience and help drive even more traffic to your site.
- On-Page SEO, It Needs Your Attention:
Does SEO still work? Yes, it is relevant even today. Businesses need to take great endeavor to optimize the content for search engines with the help of the different website traffic software. Mentioned below are questions, pertinent with this valuable and worthwhile practice.
- Is your business making the most of image alt text?
- Are there enough internal links created to the new content?
- Have you created a proper Meta description?
Many people use old pages on the site with outdated Meta data. Some people even do not have any meta data at all. You need to do a quick audit and create a keyword-rich Meta description. With space, a meta description should be maximum of 160 characters and minimum of 60 characters in length. On-page SEO optimizations yields immediate results. Besides, it helps boost the organic ranking of a business.
- Choose the Keywords Carefully:
Targeting the keywords properly is very crucial in increasing traffic to your website. Firstly, you need to cover the high intent keywords and popular keywords. Once done, try to incorporate some long tail keywords in your content. Long-tail keywords are important to capitalize on the majority of web searches. Include those in your paid campaigns and SEO practices now!
- Referral and Internal Link:
Are you persuading other sites to link back to you? It’s a time consuming process. What will you do instead? You will try creating content which begs to be linked to. It means, you have to create a compelling content which the readers will find useful enough to click through your site. There are mainly 3 types of links which will your bump up your referral traffic numbers.
- Links from News Aggregators
- Links in Lists of Resources
- Links-in 3rd Party Reviews
How do you determine the strength of your link profile? It does not solely depend on how many sites link back to you. It also relies heavily on your internal linking structure. Internal linking means adding a link from one page of your website to another page. Look for opportunities to create internal links while creating or publishing content. It is good for SEO but more effectively for improving the user experience. In totality, it increases the traffic to your website.
- Create a Responsive and Fast Website:
How do you browse through the sites most of the times? The answer is by using mobile phones. Gone are the days when people used to rely on desktops and laptops for online shopping. If the design of your website asks the users to pinch or scroll the screen frequently, they will simply move to another site. You may have a basic website. But, make sure it is comfortable for the viewers to watch on any device.
No one is ready to spare even 30 seconds for a website to load. If your website is taking longer to get uploaded, the bounce rate will be very high. So, it is also important to have a page which is technically optimized. What are the things to keep in mind for making a page faster?
- Take care of the page structures
- Keep the size of the image files standard
- Check the functionality of 3rd party plugins
There are many other ways to enjoy surge in the traffic to your website. Examining your analytics data or guest blogging are some of those measures. However, to me, the method which needs a special mention is to build a community into your website. It is the best way to kick starts the conversation. Besides, it engages more people with the implementation of a robust commenting system. You can opt for a 3rd party solution for commenting such as Facebook. Moreover, you can create a dedicated platform for asking questions and providing answers. In case, you are choosing the 2nd option, try to manage your website community. It helps maintain minimum sense of decorum.