Online Surveys are an excellent way for your business to gain valuable insights into your audience. They are frequently used to measure customer satisfaction, get feedback on a product, and discover areas to improve on.
To get the best response rate, you’ll need to pay attention to the quality of your survey. Consider things like length, tone of voice, and simplicity. Questions should be relevant, simple, and in a logical order.
Here are six tips for getting the best response out of your Online Surveys.
#1- Shorter is better
Always consider the respondent’s time constraints. Most people don’t have time to sit down and work through a 30-minute survey. While you do want to include all relevant questions, surveys that can be done in five minutes or less usually receive the best response. If you need a more in-depth survey, keep it under ten minutes.
#2- Use the right tone of voice
The language and tone of voice you use in your survey should speak to your target audience. Typically, you’ll want to avoid using technical jargon unless the survey is for professionals who understand that language. Write questions in everyday language using words that connect with the respondents and relate to the subject of the survey.
#3- Make all questions relevant
It’s very important that you know the purpose of your survey and keeps all questions relevant. Each survey should have one specific and clear objective. Questions that don’t connect to the main topic can leave participants frustrated and confused. This may lead to them exiting the survey instead of completing it. To avoid this, always keep your main objective in mind and be specific with each question.
#4- Simplicity is key
Survey questions should be easy to understand and to answer. Avoid using complicated language, but make sure the point is clear, and explain any necessary details. Also, make sure you are only asking one question at a time. Be careful with using the word “and” because this typically indicates that you’re asking for more than one opinion.
Questions that require a closed answer are easier for customers to work through. Multiple choice, yes/no scenarios, and rating scales are great choices for the bulk of your survey. Open-ended questions can be helpful for deeper insights and opinions, but they should be limited or made optional for the sake of simplicity.
#5- List questions logically
The questions in your survey should be arranged in a logical order so that customers don’t get confused as they work through the survey. Start with a very short introduction about what your survey is about. Then, ask broader questions that lead to more specific ones. Make sure each question is naturally connected to the ones before and after it.
Be sure to group questions that are related to a specific topic together instead of scattering them throughout the survey. Save any personal or sensitive questions for last when customers have gotten comfortable with the survey process.
#6- Be consistent with formatting
Questions should be formatted consistently throughout the survey to avoid confusion. If you use rating scales, make sure that each is the same. Don’t ask for a rating scale of 1 to 5 on one question and 1 to 10 on the next. If a rating of 5 is considered the best, it should be Likewise, multiple choice and yes/no questions should be structured so that the answer options are always presented in the same format.
Getting the most from your Online Surveys
The key to being successful with Online Surveys is to make it as easy as possible for customers to work through your survey. Keeping the survey short and simple, asking relevant questions with the right tone of voice, and being consistent and logical with formatting makes it more likely that people will complete the survey. This, in turn, gives you more of the data you’re looking for to improve your business.
To easily design and distribute better Online Surveys, visit SurveyManager for customized survey software that will streamline the process and give you the results you’re looking for.