Today, Apple unveiled its newest and swiftest devices of 2023 – the upgraded “MacBook Pro” laptops and the “Mac Mini” desktop computer. These technological marvels will not only boost your productivity but also make all-day computing a breeze!
Apple’s latest 14-inch and 16-inch “MacBook Pro” designs remain similar to their 2021 predecessors, yet now feature the more powerful “M2 Pro” and “M2 Max” processors instead of M1 Max and M1 Pro.
By launching their new laptops, Apple has signalled the expansion of the M2 chip which first made its appearance in last year’s MacBook Air and Pro.
The new Macs are helping to fuel the tech giant’s product line, which gained a whopping $40.2 billion in revenue last year, equating to more than 10% of Apple Inc.’s total income.
This year, Apple is introducing its advanced M2 chip to the Mac Pro desktop computer. Additionally, they are adding more MacBook Air options for consumers with a larger 15-inch screen model being released soon.
As Apple furthers its transition away from Intel processors in Mac computers, the M2 Pro will now reach unprecedented levels of performance with up to 12 main processing cores and 19 graphics cores. The new model’s power amplifies even more with the M2 Max which boosts graphics performance to a maximum 38 cores – double that of its predecessor. With these upgrades, users can expect greater speeds and smoother execution than ever before!
With the introduction of the new laptops, memory performance has been taken to a whole new level. Models that are equipped with M2 Max chip have an astounding maximum of 96 GB – 32GB higher than previous computers.
With 8 terabytes of storage capacity, the laptop has been significantly upgraded. Additionally, its battery life is extended – 18 hours for the 14-inch model and 22 hours for the 16-inch version; a marginal increase from their original 17 and 21 hour lifespans respectively.