Dunkin has nostalgia in parts of Quebec, but younger customers do not care about that history. They care about taste, price, speed, and whether the menu feels current. If Foodtastic runs it well and keeps quality consistent, I can see Dunkin becoming a real weekend donut and iced drink option.
Could Dunkin win younger Canadians with iced coffee and donuts?
The news made it sound like Dunkin wants to stand out with iced drinks, donuts, sandwiches and snacks. Do you think that is enough to attract younger Canadians away from Tim Hortons?
The discussion focuses on whether Dunkin can attract younger Canadians through iced drinks, social media-friendly menu items and stronger donut quality.
Answers & Discussion
The younger crowd will try it, but keeping them is harder. Starbucks already owns a lot of the treat-yourself coffee market, and McDonald's has strong cheap coffee. Dunkin needs to land somewhere between affordable and fun. If it is too expensive, it becomes a novelty, not a habit.
I think younger people will absolutely try it, especially if the drinks look good on social media. Tim Hortons has iced caps, but Dunkin has more of that U.S. iced coffee culture around it. If the app rewards are good and the drinks are customizable, students will give it a real chance.
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