Build proper service pages on the website too. If the business serves several nearby towns, each important area should have useful local content, not copied city-name swap pages. Google Maps and the website support each other.
How do I make a small business show up better in Google Maps?
A friend owns a small service business and gets almost no calls from Google Maps. What are the first local SEO steps that actually matter?
People explain practical local SEO steps for Google Maps, including Google Business Profile, reviews, photos and location pages.
Answers & Discussion
Reviews matter, but you need a routine. Ask happy customers soon after the job, make it easy with a direct link and respond to reviews naturally. Do not buy fake reviews. A steady pattern of real reviews is better than a sudden suspicious burst.
Start with the Google Business Profile. Make sure the categories are right, services are filled out, hours are accurate, photos are current and the description matches what the business actually does. Many businesses skip basics and then wonder why maps does not work.
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