Recruiters like clarity. 'Business administration' is fine if you can say what you can do: analyze data, manage operations, sell, run campaigns, understand financial statements. The degree opens a door, but skills and experience get you through it.
Is business administration too general as a university major?
Business sounds useful, but I worry it is too broad. Should someone choose accounting, finance, supply chain, marketing or analytics instead?
Students and graduates discuss whether business administration is too broad and how to make a business degree more employable.
Answers & Discussion
Business is what you make of it. I studied marketing, but the internships and portfolio mattered more than the exact class names. If you choose business, join clubs, do projects, learn Excel and analytics, and get work experience early.
A general business degree can work, but specialization helps. Accounting, finance, supply chain, business analytics or information systems give employers a clearer reason to hire you. General business plus no internship is where people struggle.
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