As a contractor, you always need to be a step ahead of your competitors. And to land more projects and earn revenue, you need to make your presence known online.
This is why you need contractor marketing to grow your business.
This service – which covers anything you need to make a lasting digital imprint – can launch your business into greater, more profitable heights.
What Statistics Say
While it’s good to get new clients through word of mouth, it can be a slow and painstaking process.
So if you’re looking to increase your client base, then you need to tap into the immeasurable riches of the internet. After all, Google Ads statistics show that there are 1.7 million searches for contractors every month. This is outside of the search for related services, such as:
- Roofing: 1.2 million searches monthly
- Homebuilding and design: 4.2 million searches monthly
- Plumbing: 2.8 million searches monthly
Contractor Marketing Services
Your potential clients are all over the internet. It’s not enough to focus on just one channel, which is why this process covers all the possible bases.
Search Engine Optimization
Also known as SEO, it is the process of improving your search engine rankings. This helps your website achieve higher rankings – so that you get more clients along the way. A website optimized with Contractor SEO can also attract more local traffic. This can help you reach homeowners in your area who are actively searching for such services.
Content Creation and Marketing
From then until now, content is still the undoubted king of the internet. This is essential for numerous campaigns, including SEO, social media marketing, and email marketing, to name a few.
Creating content starts with choosing the right topic – and the top-ranking keywords that come with it. From here, you can choose from a variety of ways to promote your content. It could be through blog posts, ebooks, infographics, or videos – your choice.
Social Media Marketing
Social media is one of the best ways to market your contracting company. That’s because there are over 3.8 billion people who use social media!
You can choose from a variety of platforms, including Facebook, Twitter, Instagram, and LinkedIn. Depending on the channel, you can post photos, videos, and other media to promote your contracting business.
Social Media Advertising
Apart from posting content, social media advertising is another way to generate more leads.
Compared to other advertising methods, you get to target clients that are more likely to avail of your services. That’s because you can fashion your campaign against a certain demographic or topic interest.
Depending on your budget, you may choose to pay per click or thousand impressions.
Phone Call Tracking
Phone call tracking is all about learning how callers ‘found’ your business. It’s important to know why people call you, as you can use this data to improve your contractor marketing campaigns.
Local Directory Listing
46% of Google searches are local. So if you want to get the attention of people searching ‘contractors near me’, then you need to sign up for your local directory list.
To attract local leads, it’s important to claim your Google My Business list and fill out all the pertinent information.
Geotargeting or Geofencing
As a contractor, you need to focus on clients who are based in your immediate area. Similar to a local directory listing, you can make this possible by geotargeting.
This process uses location data (given by phone apps) to reach potential customers. With this, you can promote content according to the audience’s location and behavior.
PayMyPrice.com Listing
Pay My Price is a platform that introduces local contractors & service providers to homeowners & small business owners.
The best thing about this website? You can sign up for free. You only need to pay up after the client pays you. You don’t have to worry about security as well since all transactions are encrypted by Stripe.
More Services Available
Apart from contractor marketing, other complementary services can help boost your business.
One such example is task automation, where you get to ease the painstaking processes of customer input/follow-ups, site surveys, payment processing, and job scheduling.
There’s also operations assistance, where you leave all the aspects of back-office management to experts.
More importantly, you can get help with digital media & technology to promote or patent any of your new creations.
Contractor marketing – and its related services for instance concrete companies – are what you need to generate leads online. Grow your business by signing up for this service today.
