So you’ve started a small business; congratulations! Now is when the real hard work starts. You have passion and drive, but it could all be for nothing if you don’t get customers on board. But how do you spread the word? Use these tips and everyone in town will be buzzing about your business.
Boost Your Curb Appeal
Nothing intrigues people more than a fun-looking storefront. Pique potential customers’ interests by giving your shop a distinct look with paint, window displays, and signage that help establish your brand in the community. By the time your grand opening comes around, everyone will want to come check out your business to see what it’s all about!
Use Social Media
In today’s digital world, businesses that aren’t on social media are missing out on communicating with potential customers. Set up business accounts on traditional platforms like Facebook, Twitter, and Instagram, but set yourself apart by joining other sites, too. ConnectPal, for instance, offers a subscription-based social media service where users can pay a monthly fee to follow other users’ profiles. Reward your ConnectPal followers with perks like first looks at new merchandise or exclusive discounts.
Coupons are one of the most effective ways to attract potential customers. Even if the savings are small, people will go out of their way to use coupons for your business. Hand them out at local events, ask other businesses to display some at their checkout counters, or offer them to new customers to encourage return visits. Similarly, giving out free samples or trials can boost your customer base fast. People are hesitant to commit to buying something they’ve never tried, so allowing them to test your product or service risk-free increases the chance that they’ll become a customer.
Get Involved in the Community
People respond to businesses that understand their wants and needs. Every community is different, so do some research into your shop’s neighborhood. Once you know your client base, it’s time to get involved. Sponsor a sports team or race. Donate your goods or services to a local charity. Putting your name out there as a business that supports the community will help potential customers view you in a positive light.
Show Off Your Expertise
Let people know that you’re an expert in your field. Write a paper or give a speech at a business group, industry conference, or local event. Whether you’re talking to others in your field or teaching the community, you’ll show that you know your stuff, making your business worthy of patronage in customers’ eyes.