One way to earn some great cash is by selling clothes online. It is among the most lucrative businesses on the internet. It is estimated that more than a billion people purchased goods online last year and the market size of the online shopping industry is expected to reach 4 trillion dollars this year. This is the best time to get into the business of selling clothes online. But the question is how to perfect the business and profit extensively from it.

This article aims to guide you on how to run your online boutique successfully. Our detailed instructions will lead you to success in your endeavour.

Understand your marketplace

On the internet, there are lots of websites that facilitate the quick and easy sale of clothes. These websites are referred to as marketplaces. Some of these websites include Depop, Facebook Marketplace and Tradesy. Some of these websites are run on a consignment business arrangement, while others run on a business model that resembles a ‘garage sale’.

These online marketplaces may appeal to a different target audience. Thredup, for instance, deals with all types of clothing: men, women and children. The RealReal, on the other hand, deals with luxury merchandise 一 Balenciaga, Armani, Christian Dior and Louis Vuitton.

So whatever type of clothes you intend to sell, ensure it matches the appropriate online marketplace. If it does not, you won’t successfully make enough sales.

Ensure your merchandise are fresh and clean

Sullied, discoloured, damaged or crinkled are usually frowned upon by customers and not usually patronised. So, ensure your clothes are in their best condition before putting them on sale. If you intend to sell fashion accessories like footwear and handbags, ensure they are well polished and devoid of any scuff marks.

In addition to that, be sure to package your items in the right condition. Keep your clothes neatly arranged in the package.

Avoid blurry or low-quality photos

Online shoppers are moved by aesthetics sentiments. High-quality pictures will always be visually pleasing to the eyes of your customers. Ensure you photograph your product in bright lights.

Honest descriptions are valuable

Your prospective buyers deserve to know everything about the items they are buying. Ensure you furnish them with details about the brand, condition and size. Don’t leave any important details out. For instance, if the fabric is elastic or weighty your customers will expect to see it in your product description.

If you are honest in your description, highlighting defects and flaws at the product description, it will boost your reputation and improve your ratings, which would significantly lead to more patronage.

Price clothes to sell

For online consignment stores, it may be smart to give your customers a deal. We advise your price shouldn’t be too high, neither should be too low. For example, Tesco clothing stores offers a wide variety of quality clothes but in an affordable and reasonable price.

You can do a research on your competitions that could help you set an ideal price.

If your items are not selling, a discount or a price slash will be appropriate. If you are not comfortable with a price slash, then it may be necessary to get a more attractive picture and edit your description.

Seasonal shopping and holiday sales

If you are selling a wool coat, the best time to sell the item will be during the winter. Some shoppers who hunt for cheap bargains do shop off-season. The best time to make a lot of money selling clothes is ‘in season’.

Read More: Beginner Guide for Selling a Product on eBay

Customer Service should be priority

The key to customer retention is trust. If you provide them with enough channels of engaging and communicating, you are very responsive when they make enquiries or complaints then you will establish a bond with your customers and improve your reputation. This will, in the long run, help in increased sales and growth. We advise you boldly to indicate your return policy and provide a money-back guarantee. This helps establish trust and authenticity in your relationship with shoppers.


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