When it comes to retail, no business would be able to succeed without an attractive, welcoming and practical store design. Your customers need to feel calm and welcomed when in your store and creating a theme can help to develop your brand identity and appeal to your target customer. So, how can you create a theme in your shop?

Use of Posters

Posters are a great way to add visual interest, reinforce your brand identity and communicate messages to your shop visitors. Blank walls are dull and will not create the right atmosphere, so having promotional posters will be a great way to liven up your store and advertise your products – you could even have them in the shop window to bring people in off the street.

Mood Lighting

Lighting plays an incredibly important role when it comes to mood and atmosphere so this is something that certainly needs attention when designing your store. You can use different layers of light to create the right mood in your store as well as opt for decorative lighting, such as fairy lights or festoon lighting to create a theme and give your visitors a better shopping experience.


Music is an area that many shop owners struggle with because it can be very effective at establishing a theme, creating the right atmosphere and connecting with your target demographic, but it can also be used in the wrong way or put off your customers. This is why it should always be something that is ambient and played at a low volume.


Greenery can bring some nature to your store and in addition to brightening up the space, it can also be effective at lifting mood so it is helpful not only for visitors but also your staff. Of course, you do not want to make your store look and feel like a jungle so you need to be careful not to overdo it and make sure that any plants are not in the way of your customers.

Read More: 5 Best Shopify Theme To Refresh Your Store Design

Upcycling Old Objects

If you visit trendy boutique stores you will notice that they will often epicycle old objects which can create a cool, unique and vintage aesthetic. Not only this, but it is environmentally-friendly which is important in a time where consumers are becoming increasingly eco-conscious.

If you are looking to establish a theme and create a welcoming atmosphere in your store, these are a few of the most effective ways that you can achieve this. It is vital that you are able to create a welcoming atmosphere along and appeal to your target customer (along with an intelligent layout) so that you can encourage people through the door and give them a positive shopping experience.

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