There is a Magento extension that improves the checkout process. But you shouldn’t rely on that extension to do all of the work. Aside from using extensions, there are other ways that you can make the checkout process easier and faster. Here are nine effective ways to increase the conversion rate for your online store. Each of these tips can improve your ecommerce business.
1 – Make Your Magento Store Run Faster
Speed is crucial for encouraging your customers to checkout on your website. It’s also important for the accessibility, usability, and durability of your website. Google is always on the lookout for online stores that take three seconds to load. A slow online store can create a poor customer experience.
This can also lead customers to abandon their shopping carts. You want to ensure that all of your pages are loading quickly without any issues. One way to do this is to optimize the file sizes of your CSS files, images, JavaScript files, among others. There are also extensions that can increase the performance of your websites such as Page Speed Extension or Speed Optimization.
2 – Promote Products on Your Homepage
There are many ways you can attract attention to your website. One of the best ways to do it is to promote your products on your homepage. This is a great way to attract new customers and to engage with existing customers. If you have a list of popular products or new products, then feature them on your homepage.
This quickly lets customers know what makes your online store different from your competitors. Amazon is a successful online store that often features new products and popular products on their homepage. They also rotate those products on an ongoing basis to attract customers back to their site.
3 – Make the Checkout Process Easier
If you want to improve the checkout process in your Magento store, then you should make the checkout process simpler. This prevents customers from abandoning their shopping carts. The reason why online shopping carts are always abandoned is because of a complicated checkout process that involves too many steps. This can lead to poor user experience and decreased sales.
This can be easily remedied with an easy, intuitive, and fast checkout process. Your checkout page should only contain auto-filling fields, delivery options, multiple payment options, personal information, and security to increase sales. There is a Magento extension that can help you quickly create a one-page checkout. This extension will combine each part of the checkout process into one easy-to-use interface.
4 – Offer Free Shipping
Many online retailers offer free shipping these days. It’s something that customers expect to receive. You should always offer free shipping when your customers purchase from your store. Free shipping can encourage your customers to return to your site. This can help increase sales and make you stand out among your competitors.
5 – Create an Advanced Search
Your online store may seem confusing to new customers who search for their favorite products. No one wants to waste time finding the information they need. The easiest thing you could provide customers is a search bar. You can also improve the search experience by using Ajax technology from extensions such as Mageplaze which loads the results immediately.
6 – Implement a Wishlist
Some e-commerce store owners don’t see the advantage of having a wishlist. But introducing a wishlist into your store can benefit you more than you imagine. The wishlist allows customers to save items that they like for later purchase. They can also share their wishlist with their family and friends via e-mail or social media.
A wish list can be shared with others or set to private. Every Magento e-commerce store owner should include a wishlist in their store.
7 – Include Gift Options
What if that customer wants to purchase a gift? Should they have it delivered directly to them so they wrap it and include a note? That should be up to the e-commerce store owner. Include a gift message and gift wrap options during the checkout process so customers can buy gifts to their loved ones.
8 – Create an E-mail Newsletter
An e-mail marketing campaign is a great way to attract new customers to your online store. You can encourage them to make a purchase, which can increase sales. You can have your e-mail newsletter sent bi-monthly, monthly, or weekly. It’s a great way to introduce new products and encourage customers to buy something new from your store.
Your goal should be to create engaging, informative, and attractive newsletters for your customers to enjoy. You’ll create the right message that resonates with your target audience. Mageworx company can help your ecommerce business create e-mail newsletters that can lead to higher conversion rates.
9 – Make Your Magento Site Mobile-Friendly
There are several advantages to having a mobile-friendly website. Not only does it increase your SERP ranking, but it also attracts more customers who shop on their smartphones or tablets. This can lead to an increase in mobile customers, which means a boost in sales and conversion rates. When creating your Magento store, you should ensure that it’s responsive across multiple devices and screen sizes. Magento is the perfect e-commerce platform that allows you to create an attractive online store. But if you want to improve the checkout process, then you should keep the following tips in mind. You want to make sure that your Magento store is attractive, interactive, and user-friendly. Each of these tips can optimize your Magento store for increased conversions and sales.
