SMTP mail service is the simplest way of sending emails. You need to set up your SMTP server once you choose a dedicated or shared IP address and have verified your domain. The only four things you will need while configuring an SMTP server are a username, password, the SMTP server hostname, and the SMTP port. You can add extra security to your email depending on which port you use for sending emails.

When it comes to email campaigns choosing a professional outgoing (SMTP) mail server is important. You can get the guarantee for the best delivery rate for your emails if you use a professional outgoing (SMTP) mail server. Email campaigns require you to send unlimited emails and that is what dedicated servers are for. No outgoing mail server associated with the free email providers will allow you to send bulk emails. Also, a lot of your messages will be deleted even before getting opened because bulk emails from free email providers mostly go into the spam folder. Using a dedicated email services for email campaigns ensures that the emails reach the inbox of the recipient.

Most of the SMTP providers allows the user to check the status of their email campaign, unsubscribes, and handle the bounced emails. Using SMTP service from web-based email service such as Gmail is not a good idea because they have restrictions (100-200 emails per day) for outgoing emails and if your email has a high bounce rate, chances are that they’ll block your account.

Dedicated server proves cost-efficient in the long term. You can install an open source SMTP server to your local computer and use it for your email campaigns. You need to understand a few things such as setting up SPF,                 DKIM, and Reverse DNS records in order to effectively manage your in-house SMTP relay. A dedicated SMTP server depends only on your sending practices, unlike shared server which depends on the behavior of other people who share the server along with you. If you want full control over the server along with email management features and improved security, a dedicated server is the best choice.

Though every SMTP server is set up in a different way, some settings are common in all of these. Click on settings and then enter email accounts. Click on add new to add a new SMTP server account. You can then add your name, email address, reply email address, and bounce email address. Click on the delivery options tab and enter the SMTP server port number and name. If you want more security in your emails you can change the security protocol. In order to test the server, click on the test button and enter an email address. If all the entered settings are correct, you will get an email to the email address you entered in test button stating that all the settings are correct. If any of the settings are not correct, it will show an error message. You will need to fix the error before proceeding to email campaigns. When the test passes, save the account settings by clicking on the OK button.

With all the different options available, it might be a little difficult to choose a good email service provider for email marketing. Think about how much mail you need to send per day or per month, what your budget is, and how much technical support is required. If it requires you to hire technical staff for managing the service, it might be an expensive investment. An email service provider that provides 24/7 tech support will cost you more than the one which only has email ticket tech support. Also, choose a reputed provider in order to get a better experience. You can try a few email providers who provide free trials in order to get the real-time experience of their service.

Choosing a good SMTP mail service provider is the most essential part of the success of your email campaign. The less the price, the more the profit. But, you will not get all the features at less price. So, it’s up to you that which features you want and which you don’t.


Using an SMTP mail service is very beneficial for email campaigns as you can check who has opened your email and what action did they take. It will help you analyze if the campaign is working or not. You can then try to improvise the campaign and focus more on people who are not taking any action on your email.

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