The COVID-19 pandemic has had a major impact on every business in the country. While some have become paralyzed with concern and haven’t yet started planning, others are exploring innovative marketing ideas and figuring out how to reposition their business. It’s those in the second group that will come out on top when all is said and done.
Don’t fall any further behind than you have to! Take a look at these advertising trends that will continue to work throughout 2020.
Digital Advertising Trends
It’s no secret that more people are spending time online, so this, of course, will be a great marketing investment throughout the rest of 2020 and beyond. But, not all digital marketing is created equally. Here are some of the best ways to spend your time and money this year.
Social Media
Social media has been one of the best digital advertising trends for many years and that’s not going to change any time soon. There are currently about 2.95 billion people using social media around the globe, so ignoring this outlet is obviously a mistake.
One thing that has changed is that organic reach is no longer enough. If you want to be successful on social media, you need to learn how to master the art of creating successful ads on Facebook and other popular platforms.
Artificial Intelligence
“Smart” chatbots and other techniques using artificial intelligence (AI) is also trending right now. You can use it to personalize your advertising efforts and significantly improve the customer experience. It’s easy to set up and can quickly learn in-depth information about customers’ preferences and buying habits.
If you’re not taking advantage of this technology, you’re missing out!
Shoppable Posts
The newest trend in social media advertising is shoppable posts. Gone are the days of having to type “URL in bio” and hope that viewers would actually take the extra step to go click it (hint – most of the time they don’t!). Now, this is becoming more streamlined.
Often, the images are clickable so a user can go directly to the site with minimal effort, or you can hover over them to see information like pricing. This makes the entire experience more interactive and can be a big boost for advertisers.
Keep an eye on sites like Instagram and Snapchat so you can be one of the first in your industry to jump on the bandwagon.
Personalized Advertising
Taking the time to personalize ads really pays off. In fact, research shows that consumers are 80% more likely to buy a product if their experience with the brand was personal.
It’s easy to install add-ons to your website or app that will allow it to suggest items they might like or even greet them by name. Spend some time learning about your options and choose the one that’s most appropriate for your business type.
Read More: 10 Innovative Low Cost Advertising Ideas
Position Zero
While ranking at the top of Google search results used to be the name of the game, “position zero” is the new kid in town. Now, it’s possible for searchers to get the information they’re looking for without ever having to open a website at all.
Google now gathers the most useful answers to questions and presents them at the top of the page. This means that you now need to update your content to include bullet points and summaries. This will make it more likely that your information will end up in this coveted space.
Voice Search
A huge number of people now have Alexa, Google Home, or similar voice-activated smart tools. To take advantage of this, you’ll want to make sure that your website and other advertising is set up to be compatible with voice-enabled searches. Otherwise, your ads may not come through correctly when people try to access it through their smart speakers.
Physical Marketing
Obviously, physical marketing will face some significant challenges, but it’s not dead. In fact, if you’re creative, you can make your mark outside of the super-crowded digital world. Check Out These Ideas
Vehicle Graphics
Adding some vehicle graphics to your work or personal vehicle is a great way to get the word out about your business. Whether you’re out on the roads or parked in front of your home, a well-done wrap can turn your vehicles into a moving billboard. Best of all, this is a relatively inexpensive investment compared to the amount of exposure you’ll receive.
Direct Mail
With so many people spending time at home, direct mail is another smart marketing technique. While “junk” mail used to be tossed away after a busy day, there’s a much higher chance that recipients will actually take the time to read through the items that land in their mailboxes.
This chance is improved even further if you take advantage of design best practices and ensure that you have a compelling message.
Prepare for Change
The one thing about advertising that never changes is the fact that it always changes. During this uncertain time, you’ll want to stay aware of the newest trends and do your best to keep up. The businesses that stay ahead of the curve are most likely to survive this unprecedented change.
Take Control of Your Business Today!
Now that you’re aware of some of the most effective advertising trends for 2020, you can start working on your new business plan. Before you go, though, take a look at a few more of our blog posts. We have tons of effective technology tips that you can also use to improve your business operations!
Do you feel like your advertising campaigns can do more? Your advertising dollars will go a long way if you start tapping into these advertising trends in 2020.
