If there is one thing that has rapidly transformed human life lately is smartphone usage. Nearly everyone is accustomed to mobile apps and use them in so many aspects of their daily lives. For instance, most of the bills can be settled through phone, shopping can be done online, and there is net banking among many things that humans can enjoy. For this reason, mobile app features among the most competitive markets in the world today. Just a single app can present users with several options.
To be rightly placed, mobile app analysis is as significant as mobile app development. You can be acquainted with strengths and ad weaknesses of your mobile apps. By so doing, you can take corrective measures and gain the best user experience. What is more, app analytics present investors with wonderful opportunities through which they can strategize their marketing efforts and boost sales volume as a result?
While app analytics is significant, searching for the right tool is not a walk in the park. You need to be a knowledgeable person in mobile app analytics comparison. Nevertheless, with help, you can be very successful. Even though there may be so many options to choose from, only a few will offer you exactly what you need. In the past decade, there has been a significant change in the quality of apps and as a result, the UX standards have been advanced. More than ever before, there is a need for app analytics tools.
App analytics is the basis upon which an individual can understand the efficiency within which his mobile app runs. In case you need these tools, where can you turn to? Some companies have already gained spots in the list of top mobile app analytic tools of 2019. Let us discuss the top four mobile app analytics you can turn to in case you need to improve the performance of your app.
1. Apple app analytics
Apple released its mobile app analytics tool back in the year 2015. With this tool, you will be to understand anything that happens in the app. It features three sets of data:
i. App store data
ii. Sales data
iii. Usage data
You will be to know the number of users who view your app while they are searching in the app store. Besides, the analytics count the total number of users checking your app product page or tvOS through a link from a different app. You can thus maximize your marketing efforts by considering the apps with a lot of app store impresses along with downloads. Besides, you will have information relating to the total downloaded apps, the apps uninstalled, and the number of individuals who view your preview presentation. One of the main advantages of this platform is that it is free and so you don’t have to incur costs.
This provides an event-based analytics platform. It helps to describe the events as well as their properties for your mobile app. It may encompass account creation, upgrade, and purchase among others. The following are some of the things you will be able to do with Mixpanel:
i. You can keep track of events independently or design a series of events
ii. You can determine exactly how regular users revisit and interact with your app.
iii. You can design intricate inquiries from the events.
iv. With users’ information, you can link data to an individual.
Mixpanel has got an “activity feed” which allows you to view the timeline of each action undertaken by users in your app right from the start. The platform is very effective when it comes to retaining your existing clients. It has several analytic tools, such as marketing automation and funnel analysis among others.
3. Facebook Analytic Tools
Facebook has its personal mobile analytics tools that help users track:
iii. Cohort examination
iv. Funnel analysis
You will be provided with a demo account to help you get acquainted and understand whatever you are getting yourself into. The account will allow you entree to the dashboard as well as demo data. Using the dashboard is not only easy but also intuitive. They focused on simplicity while designing the platform. There is still more information for individuals who may require complex analytics.
Here yet another platform that offers analytics for a mobile app as well as the web. It gives the actual view of how individuals find and utilize your app, both in mobile and web. The signup is quite easy. In fact, download and installation of the SDK only take minutes. More emphasis is on behavior cohorts and they permit you to describe the actions individuals undertake in your app.
Are you a business person? It is important to be acquainted with mobile app analytic comparison. The right time to design your mobile app is now. You will have to keep track of performance through the entire mobile channels. The above analytics tools will help you in this regard. None of them is superior to the other, your choice will depend on the features of each one of them as well as your business requirements.