Are you looking for fresh ways to engage with your audience and market your business? In an age of social media, it can be hard to have an online presence that stands out. This is why once in a while, you should try something new to put your business on the map.
Good marketing doesn’t sell a product – it sells a story. Whether it’s through making fun viral videos or working with influencers, your audience wants to connect with you before buying. Now, no marketing stunt will help you if your brand doesn’t have a good visual identity, and therefore, a high-quality logo.
Here are 5 fun and creative marketing strategies you can try for your business and attract new customers.
1. Try Guerilla Marketing
Guerilla marketing is an oldie but goldie creative marketing tactic that can work wonders if you do it right. For example, hire an artist to make a mural on your store’s walls, organize a flash mob, or hire people to rave about your product on the streets.
Another great idea is to buy an interactive billboard that people can use to play a game, take photos, or get something for free. Don’t forget to keep a stack of business cards on you so you can hand them out to people.
2. Throw a Party
You don’t need a reason to throw a party and people love attending them. Grand openings or celebrating milestones are a great way to connect with potential customers and show them what you’re made of.
You can also offer gift cards or goodie bags so people can get to know your product and brand better. If you want a more extravagant event, throw an outdoor party by a pool with cocktails and live music. Want to take the party a step further? Find out more about using inflatables for business parties.
3. Partner Up With Influencers
Influencer marketing is one of the fastest, easiest, and most affordable innovative marketing ideas. For many brands, working with influencers is an essential part of their marketing strategy because it brings great ROI.
Influencer marketing works great for physical products, though many software companies use it as well. Make sure to research the influencers well before working with them and check how many of their subscribers are fake/real.
4. Create a Publicity Stunt
Publicity stunts are an effective, though slightly controversial way to get your message across. They can generate buzz around your brand, but they can also backfire on your reputation.
If you’re looking for digital marketing ideas that’ll put your brand name on the map, try a well-thought-out PR stunt campaign. Make sure you know what your goal is before you attempt anything.
5. Make a Funny Video
Video is the future of marketing, so if you have an idea and a camera, make a video that’ll appeal to your target customers. Remember that people don’t like being sold to, so don’t push any products on them just yet. The video should be fun to watch, informative, and engaging.
These are the types of videos that go viral and get shared everywhere. You don’t need some fancy equipment to make a video. All you need is a good topic, transparency, and commitment to providing value.
Try These Creative Marketing Strategies Today!
Whether you’re a new business owner or have been around for a while, you should always market your business and keep people interested.
These creative marketing strategies will teach you to put your business out there, build brand awareness, and attract new customers.
Need more marketing ideas and inspiration? Check out some of the other articles on our site and learn how to grow your business online.