As the world is turning digital day-by-day, every business and brand must be present online. With 2.6 billion monthly active users, Facebook is one of the biggest social media networks, brands, and top companies use to establish their presence, unique identity in the industry.
With so many users, the amount of content generated on this social media giant is quite staggering. However, every marketer is toiling hard to increase the Facebook views for their content and drive more traffic to their page.
Remember, Facebook prioritizes the posts that are the most relevant and engaging to the users. Therefore, knowing your audience’s interests always pays off. Besides, below are some of the smart tactics you must consider to get more views on your Facebook content-
Develop A Targeted Audience For Your Facebook Content
It’s quite surprising that having too many fans and followers can hurt your Facebook visibility. Here, you need to understand that Facebook algorithms reward meaningful activities only. Facebook considers your posts as spam if there are a lot of views, but only a few clicks.
Thus, if you have a big audience, but you couldn’t manage to keep their engagement levels high, it’s not going to benefit you.
So, the first tip is to refine your audience. Observe how your current followers interact with your content. Look for their interests, demographics to create a better brand persona. This way, you’ll have a better chance of getting more Facebook views, likes, comments, and shares.
Try To Post More Shareable Content
According to study conducted by Hubspot, Facebook pages with less than 10,000 followers got fewer clicks, the more often they post. Moreover, the organizations that shared 60 posts per month got 60% fewer clicks than the companies that posted only 5-6 monthly posts.
Therefore, posting high-quality posts, however, less frequently, is the best bet. Try to resist your urge to post more than twice a day. Also, don’t forget to add a call-to-action to keep the viewers motivated to engage with your posts.
You can ask your audience to share their experience related to a theme, ask a question to fetch comments, host contests, or share useful links about ‘how-to’ topics.
Not only will it help keep your content high on the news feed, but it will also provide you with access to a wide network. Ultimately, you’ll get more Facebook views on your posts.
Create Evergreen Valuable Content
Evergreen content is something that will consistently draw the users to your page. As you can keep reusing this content to save time and effort, it’s exceptionally useful. For this, study the data about the Facebook post and page views.
Upload engaging content, like memes, recipes, to-do lists, etc. that have a longer life span than the other content types. You can reframe these posts with a new, creative headline, caption, and re-share the content users already love.
Beware Of The Posting Schedules
If you publish your content at the peak times, you will likely get a lower Facebook organic reach. This is when several publications from your competitors are competing to appear high in the audience’s newsfeed.
You can choose an off-peak posting schedule when your competitors are less active. Generally, most of the audience check their feed in the morning or during the break time. Thus, posts around lunchtime (1 pm to 3 pm), or 9 am to 11 am, get the most views and clicks.
Therefore, it’s the best time you are likely to buy Facebook views for your posts. However, the best schedules depend upon your content, location, audience, etc.
Post Engaging Video Content
Posting a Facebook video is a win for businesses of all sizes. With users watching 4 billion videos every day, Facebook video views are exploding. You must take advantage of Facebook video features to introduce your brand to the audience or get more views for the posts.
Choose a compelling thumbnail for your video, and post at the optimal times. Also, don’t forget to share the video links on other channels and embed the video on your blog.
These are some of the tips you can consider to earn more views on your Facebook posts and drive more traffic. If you set the right goals, and work smartly, while keeping the things mentioned above in mind, your brand will start rising in no time!