When it comes to lead generation, then online has now become the key resource for bringing these in. Whether this be through the use of a lead generation agency, or simply a business putting strategies in place in order to help grow. Technology is now playing more of a role on the entire process and has already changed the model of business development altogether. So what are the most successful online lead generation techniques that are now being used by businesses?
Search Engine Optimization or SEO is a very popular method of choice when it comes to gathering leads. The process is all about gathering a higher quantity of traffic to your website, through increasing the visibility of the website to users. This works through ranking a business on google for certain terms, which will mean a much greater result when it comes to organic or natural traffic.
Another popular form of online marketing is PPC or pay-per-click. This works by advertisers paying a fee each time one of their ads is clicked. Techniqually this is buying your way onto search engine results pages for the relevant keywords you are looking to target. PPC can be costly in many cases but gives a business greater control over the exact keywords they wish to target. PPC usually leads to much higher quality leads and is easily trackable but as mentioned can be costly.
Social Media or online networking has been one of the biggest growths in recent times and is now being used as a technique by businesses to gather leads. It is a great platform to network and for businesses to interact with their customers by answering questions. This is being used as a means of retaining customers, through building relationships. Social Media is also a great means of building brand awareness, which can ultimately lead to more customers.
Online Marketing Videos
Video is almost everywhere online today and can be used as a great marketing tool for your business. This process has also been backed up by marketing professionals in a number of studies, with 51% thinking that video is the best content when it comes to return of investment (ROI).
Content – E-Books
Another technique that is becoming far more commonly used for generating leads is through E-Books. These are a great tool for establishing credibility, which will generate leads in itself. If it is good quality content, it can then be distributed through third-party services and can then generate buzz and traffic back to the website.
Similar to the previously mentioned E-book is E-newsletters. This covers providing informative high quality content, in which people sign up to get this. The process can then help to generate large numbers of leads from interested parties and can be done at a low cost. E-newsletters are also a great way to nurture existing leads that are on the list and can offer new services or offers that come out.
Email Marketing is another highly effective digital strategy that has been around since the start. It is a direct way of connecting with potential customers and has long been the most consistent across all the different marketing channels for bringing in regular leads. The process works by building an email list that includes targeted customers. Following this it is important to stand out, in order for the highest open and click through rates. Finally, it is all about nurturing these leads and turning them into paying customers.
The final effective technique worth mentioning is blogging, which offers a unique role when it comes to online lead generation. It is one of the best ways to drive leads to your businesses website but doesn’t generate direct leads itself. It offers a platform to provide a lot of content, that includes keywords back to your website. This can then help to draw qualified prospects to your business and these posts can also be further promoted through social channels, such as Twitter, Facebook and even LinkedIn.