Since there is a huge variety of properties for sale in Dubai, selling a luxury home is very challenging. Everything from pricing to marketing should be optimised for the right buyers. You should plan your moves carefully to appeal to a subset of buyers that have a lot to spend and big expectations for what they get. The higher you go in the price bracket the narrower the buyer pool becomes.

Here are a few tips to sell your luxury home in Dubai:

Staging is very important

Even though a luxury property may look good on the outside, it is very difficult to sell an empty house. In most cases, buyers are visual in nature and tend to base their decisions on what they see. Staging creates the right impression where buyers imagine living there. The presentation of the house also sells the lifestyle associated with the neighbourhood which helps to draw the right clientele.

Hire a professional photograph

If you want your property to draw attention to more people, you need professionally shot videos and images.  Most homebuyers want to see pictures and videos of the property they are interested in. However, most sellers and agents do not emphasize on video content. You may have heard that a picture is worth a thousand words but a video’s worth is also way more than that these days.

Price it right

The biggest challenge of selling a luxurious house is setting the right price to entice buyers. As a seller, you will want to get the most out of your investment while the buyers would want to get the best value for their money. You should perform a comparative market analysis to understand the average selling price of similar properties in the area and how the price may change due to the current trends in the market.

Understand your buyer

It is very important to understand your buyer to create the right marketing plan. Is it a villa, townhouse or a penthouse in the upcoming Dubai Creek Harbour project? Will it be appealing to the European businessman, a Pakistani tycoon or a local entrepreneur? Once you have known who will be likely to buy the property, you will know how to market it properly.

There are a lot of investment opportunities in the Dubai real estate industry. If you are looking forward to investing in the property market, you should consult top real estate brokers in Dubai.  You will get a wide array of properties located in prime locations, such as the Emaar Beachfront apartments & City Walk apartments Dubai, which also promise high ROI.


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