Despite the emergence of social media, the good old email is often overlooked as an effective marketing tool. Like all other aspects of digital marketing, email marketing is rather complex and a bull-in-a-china-shop attitude is certainly not recommended. Here are a few tips to ensure that you get the most out of your email marketing campaign.

Calls to Action

Of course, in order to make it easy for the reader, there will be a link to your landing page and you need calls to action (CTA) with impact that encourage the user to click on the link. Short phrases such as, ‘order now’, ‘learn more’ and ‘get your promo code’ have significant impact. The Internet hosts a wealth of information about CTAs and how they should be used and a Google search is all it takes to learn more about calls to action.

Professionally Created Content

When you are going to the expense of sending potential customers digital content, it should be created by marketing professionals. You could hook up with Prodocom Email Marketing, who are the leading Australian provider of such services. Using the best email marketing company is your best chance of success and with an ongoing campaign, you will see positive results.

Dynamic email subject lines

This is what grabs the reader’s attention, as it is the first place the reader looks when the mail drops into their inbox. Personalising works very well and this can be done using the right software; either way, create subject lines that stand out and this will encourage the user to open the mail. Click here for tips on how digital tech can boost your business.

Short paragraphs

People like to take in information in short doses, which is why short paragraphs (with subheadings) work best. If you join forces with a leading email marketing specialist, they would handle every aspect of the campaign and their services are very affordable, you only pay for emails that are sent and there are no long-term contracts to bind you to the provider.

Don’t bombard existing customers with promotional emails

This is likely to lead to the user unsubscribing from your list. As a general rule, you should send promotional emails every few months, as this is acceptable. Take your time preparing an email campaign and use the services of an expert, which ensures the best response.

Encourage a reply

If you can initiate an interaction with the recipient, so much the better and with professionally created emails, you don’t have to worry about a thing. The ‘no-reply’ culture actually stops any potential dialogue and you would be surprised at how many people do reply to promotional emails. This demonstrates that you are eager to hear from subscribers and that is always a good thing.

Include bullet points

Bullet points (and numbers) help the reader by separating key points, making it easier to digest the information.

Avoid images

Images belong on your website or social media pages and all you need to encourage the user is to add a landing page link with an effective call to action.

Email design

There are many templates that you can modify and if you register with an online email marketing provider, they can assist you with every aspect of email design. This is also a great branding opportunity, using company colours and, of course, your logo.

Create special promotions

Offering attractive discounts via special promotions is always well-received; it might be seasonal, or perhaps your business anniversary, whatever the reason, people like special offers and always will.

Email marketing is often viewed as outdated, yet the statistics show that this form of marketing is every bit as effective as other digital marketing avenues. To get the best possible results, you should use the services of a leading Australian email marketing provider, as they have the know-how and the resources to ensure success.

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