Successful entrepreneurs often check business trends and some of them are trendsetters themselves. Nobody knows what will happen in the late 2019 or in 2018, but after analyzing the market conditions and business environment around the world, here are 10 business trends that will drive success in 2019 and beyond.
1. Remote work
Its popularity has been growing since the last ten years, and now many organizations, small and big, are relying on remote workers. From media companies to tech-based businesses, everyone wants to lower down the operational cost. Remote workers are the best solution to achieve this. Companies can train and manage employees without having to invest in a location-based office setup. In the coming days, more companies will embrace this culture.
2. Small business vs intelligent business
The concept of small business is fading away because businesses are no longer measured by the number of employees they have. Today, only two things make a business small: one is their revenue and the second is intelligence. Make your small business more authentic and strategic with https://marketing-plan-success.com. In the upcoming months, small business owners will be in a war-like situation where they will be fighting against intelligent businesses. With technology, small business owners have all the luxuries. They can own a website, they can market products on digital platforms, and they can start digital marketing campaigns with very less amount of money. The intelligent businesses are the ones who will take their brand to platforms where their audience is. Those who fail will stay small.
3. Give first, sell later
The world of marketing is changing rapidly. Competition is on the rise and every day new businesses are jumping into the game. If your company has not realized the importance of brand voice, it should, because delivering beyond the bottom line is the new trend and it is here to stay.
Today, consumers don’t want to hear your sales and marketing messages. They want to be a part of your business, and more than the product and services, they want to enrich their lives with meaningful engagement. Businesses need a big change in terms of thought leadership. Rather telling stories, start focusing on informed storytelling because this is what consumers will need.
The best salespeople in the world are the ones who understand the power of responsiveness. Today, businesses need to be responsive and realize why it is crucial for success. You have to understand what your customers need before they explicitly tell you. If you want to experiment why a quick response is necessary, try calling any large company and you’ll see that their chatbots are available to help you. Chatbots can solve problems quickly and they reduce the operational costs. These AI-based solutions can do a lot for businesses and even small businesses can take help of these tools. Chatbots collect data and give companies insights into clients. Information collection helps a lot to plan, design and customize products.
5. Augmented-reality content
With the arrival of augmented reality-based products in both hardware and software world, companies have made sure that they will be focusing on augmented reality-based solutions. The demand is rising so as the interest of companies. Apple has released iPhone 8 and iPhone X this year. It clearly means that more developers are planning to put efforts into the technology. Consumers will be having more expectations from companies. Both B2B and B2C marketers will be fulfilling the needs of their customers by finding innovative ways to provide instant services.
6. Millennials are success drivers
If you believe that companies still don’t embrace the lifestyle of millennials, you are probably wrong. Don’t judge them by their creative ways to do business, their style of work is different. Millennials are raised in a digital environment and that’s the reason they appreciate different ways to improve work process. Their tendency to innovate helps companies get a quick boost in terms of productivity, and companies around the world have started embracing this change. The trend will be seen more in 2018 and beyond.
7. E-commerce will continue to rise
Those who consider e-commerce dead are technically wrong. E-commerce will continue to grow with a mixture of both online and offline marketing strategies. Businesses can’t stick to brick-mortar stores and they can’t be just an online seller. They need to step into both the worlds. In late 2019 and in 2018, more companies will be attempting to merge offline and online experienced. By choosing the right technologies, multi-channel marketing approach will grow and customers will appreciate this change in a very positive way.
8. Fear of AI will go away
When thinking about how to use artificial intelligence to drive sales, it’s important to understand the reasons why some people criticize AI. With machine learning, robots are getting stronger and there’s a fear in mind that these machines will replace the need for humans. The truth is, this is never going to happen, at least not in the next 5 to 10 years. Businesses will keep implementing the limited changes and that’s the reason the technology will keep growing and only the best pieces of artificial intelligence technology will be used for better brand experience. Businesses will be focusing on what they want to achieve and as a result, only the most impactful technologies will be used in businesses. So, instead of sitting on the other side of the fence, those who will embrace the limited pieces of AI in business will succeed.
9. Decision-making will be quick
Real-time data helps companies take the right decisions, but the decision must be quick. Quick decision-making process is something businesses have started working on and this business trend will thrive in the coming years. Not every business is currently providing such user experience, but because of the rise in competition, more businesses will strive to achieve it. Small businesses often don’t care about real-time data, but in the coming years, they will need to make changes in their process. To keep companies growing, businesses will need to learn what their market needs. By improving their process of decision-making, companies will be able to make decisions faster than before.
10. USP is everything
Today, companies with no unique selling proposition are also able to sell, but in the future, businesses with no uniqueness will die. USP will be everything for businesses to fight and survive. Even today, you can’t scale a business unless you have something unique to offer, but still, you can manage to sell to a less informed customer base. This is not possible in future. Without giving any unique experience to the end user, scaling a business will be difficult and that’s the reason a large number of companies will be closed down by 2020.