Digital marketing has established itself as a powerful tool of marketing for advertising and promotion. The phenomenon of digital marketing is on the rise, and it does not seem to slow down anytime soon. Developments, technological innovations, and consumer demands compel marketers towards the latest trends. The previous year has taught us that the older ways of business and marketing have changed, and we have to adjust to these changes. We have seen businesses moving their products and services online to develop a hybrid system of operations. Consumer data that took us months to gather have given us the identification of new trends that we can expect in 2021.
The recent changes in world scenario have given us numerous opportunities to shape our strategies according to demands. Here we will present you with top digital marketing trends you cannot ignore executing in 2021.
1. Content Still Prevails
The quality of content is still a dominating trend that keeps the wheels of digital marketing moving. Content marketing through informative and industry-relevant content is still a factor that grants higher rankings in search engines. Not only SERP, but the content is also a means to drive relevant traffic and provide visitors with the necessary solution to their problems. Content marketing is also essential as it establishes credibility and trust in the minds of the audience. With search engines giving value to well-researched content published regularly, businesses have invested heavily in content marketing.
Amid all the innovations, content marketing remains a viable method to attract new customers and build relationships. Content offers real-time, quantifiable ways to deliver long-term value to businesses and customers alike. Marketers prioritize content according to user intent to give the right solutions and generate the best results. Marketers use sitemap generator tools that automatically generate a list of web pages within the site. It helps crawlers navigate and find new pages on the website.
2. Integration of Artificial Intelligence
Artificial intelligence was thought of as a dream a few years back. Today we have AI and machine learning as a significant part of digital marketing strategies. Marketers need to reap the most out of their digital marketing strategies by integrating the trend on AI. The best example of AI integration in digital marketing is the new ad limitation in Facebook. This feature allows limiting the number of ads for advertisers. Besides, Facebook has also introduced Campaign Budget Optimization (CBO). AI in CBO automates the budget allocated for ad posting and manages the advertiser’s budget accordingly. It is a single example of AI integration, and we can expect more growth in 2021 digital marketing trends.
3. More Emphasis on Social Media
Marketers have to dedicate more time, efforts, and resources to leverage social media marketing in 2021. Through social media, marketers set a social media budget that totals 24% of the marketing budget all over the USA. It shows that leveraging social media in 2021 is still a thing and will continue. During the pandemic situation, marketers made customer retention their priority. The number of online users increased, and they spent time researching products, brands, and businesses. With the shift in timings, marketers have more power on social media than ever before. Marketers can schedule plans, post content, attract a new audience, and generate the minimum possible budget. Social media marketing is the best choice if you want better business and customer retention in 2021.
4. Increase in Local SEO
Another trending practice in digital marketing for 2021 is the enhancement of local SEO. In any marketing strategy, marketers must ensure that they have verified local listing available on all platforms. The reason for this simple act is that local B2C businesses tend to draw more audiences. Platforms like Google My Business come in handy at this point that provides services according to pinpointed locations. Taking local SEO is a critical factor for business owners to benefit from the availability of various directories.
Another valuable aspect of local SEO is that it ensures geographically defined businesses appear in ‘near me’ searches on Google. Updating your local listing allows customers to know your business timings, promotions, releases, and other related information.
5. Voice Search Optimization
With the advancements in digital marketing strategies, customers need results, and they need them quickly. Voice searching enables online users to search using optimized voice content to fulfill this demand. Voice content optimization works in the same way as text content. Marketers have to set the content with preferred keywords and set it according to voice features. In voice searching, FAQs and schemes work best to synchronize with different voice queries to answer concerns. Speed and usability are vital elements in voice searching that reduces downtime for users and offers quick loading.
6. Attention to Video Marketing
Video marketing has established itself as a driving force for content marketing in 2021. The trend seems to grow and innovate itself beyond this year. People process visuals far quickly than text, making more than 82% of traffic preferring video content. The best attribute of live videos is that it allows the audience to become a part of the live session to engage and comment. They also receive immediate answers that keep them enticed with the running content. An expectation is that live video sessions will make more than 13% of total video traffic in 2021. It is the most suitable time to leverage video content and implement that in marketing strategies.
7. Enhancing Email Marketing
An email has become a staple of communication in digital marketing that is sure to evolve in the future. According to studies, more than 80% of marketers have increased email marketing to enhance their engagement. An email can increase ROI, which makes it a compelling reason for integrating into digital marketing strategies. However, such a successful attraction is only possible through drafting an engaging email with a message. For instance, the holiday season is the perfect time to leverage email marketing and entice customers with offers and discounts. Email notifications trigger the customers as they feel valued, and they generate more business.
The trends of digital marketing in 2021 have improved and has introduced innovative techniques to reach more audience. User engagement has also increased while content and promotions fulfill the demands of users. Marketers in 2021 have better choices and are equipped with better ideas for the target audience. Your brand gathers the possibility to stand out in the market and gain a competitive advantage.