Have you found yourself struggling to make sales and find additional customers? It can happen, especially during an economic downturn. During challenging times, it’s essential to come up with a way to attract customers and keep them for a long time. Coffee mugs are a great way to get the word out about your company. They’re easy to carry around and can help customers remember your brand (in a good way). Because they’re used in many social and professional situations, coffee mugs are the ideal marketing tool. And since the average person drinks about three cups of coffee per day, a mug offers a great way to generate brand awareness. In this article, we’ll give you a guide for using coffee mugs for marketing your business. Check it out below.
Sell More Than One Size
One of the best ways to make a sale is by offering customers multiple options. The same goes for coffee mugs. You should sell more than one size so that customers can find the perfect one to suit their coffee-drinking needs. More choices make people happier, and coffee mugs certainly offer plenty. Traditional ceramic mugs are popular, so you should always offer them. But wide-mouth mugs, travel mugs, and bistro-style mugs all offer more variety for your valued customers. While they may not always be able to choose their own mug color or design, they can choose the size and style of their coffee mug. You can also offer your customers a choice of materials. Ceramic mugs are popular, but so are stainless steel travel mugs, and thermal mugs. Help your customers find the best one to suit their lifestyle, and you’ll help grow your brand in the process.
Use Them As A Giveaway
Giveaways are a great way to get the word out about your company. They can be used to promote your business, brand, products, services, or event. People love free stuff and they love coffee, so doing a giveaway involving your mugs is a logical choice. Giveaways don’t cost much (in most cases), but they do an adequate job of getting people excited about what you have to offer. Coffee mugs—especially mugs containing your company logo—are an ideal giveaway item. Coffee mugs are inexpensive, versatile, and easily branded with your company logo. With so many options available, there’s no reason not to get your company some free advertising by giving away coffee mugs.
Throw In Some Coffee Beans
Selling coffee mugs is only the beginning. Including some coffee beans can be a great way to boost their promotional power. Think of it as an opportunity to get multiple uses out of your branding and marketing efforts. Be sure to offer a selection of light, medium, and dark roasts, along with a variety of different flavors. People tend to love fruity, nutty, and chocolatey coffees. Make these options available, and your customers will be reminded of you every time they drink their morning coffee. Consider branching out into coffee accessories, such as filters and coffee makers, to cater more to the coffee lovers out there in the world.
Offer Unique Designs
Coffee mugs don’t have to be utilitarian in appearance. It’s okay (even encouraged) to have some fun making sure the design appeals to your target audience. It should be an uncomplicated, enjoyable design. Make sure it isn’t too busy so your marketing message doesn’t disappear into the design. Consider adding images, popular characters, landscapes, and unique designs to your mugs. You can also use the design of your mug to create a brand identity. This is especially important if you want to sell your mugs as merchandise or leverage them as giveaway items. Having a unique design can help customers make the decision to buy from you instead of someone else. After locking in a design, you can easily have them printed and personalized in bulk without overspending on your marketing budget.
Add Your Logo
Perhaps the best method of using coffee mugs for marketing is selling custom logo coffee mugs. A brand logo can mean a lot of things to many different people. It can appeal to others, piquing their interest in your brand. It can demonstrate quality through its construction and ability to keep coffee warm/cold. A logo is a powerful tool to passively advertise a brand—particularly when it’s showcased everywhere the drinker takes the cup! Just make sure your logo is eye-catching, contains contact information, and doesn’t interfere with the overall aesthetic of the cup. At the end of the day, a custom logo can do a great deal of good for any company struggling to find new customers and help them in the long haul.