Many website owners put pressure on their digital marketing personnel to increase their website traffic. It is indeed true that the more traffic you have, the more you’re likely to generate leads and sales. If your site has insufficient traffic, the chances are high that your online business will be significantly hurt.
Effective website optimization and its performance is mainly dependent on how your website is designed for its users. Why? Because the appearance of your site will affect how potential buyers perceive your website, how consumers and competitors view your brand, SEO rankings, and generation of leads.
Allowing a reputable website design company to design your website makes it look professional. Users will be encouraged to visit your site more often for getting the desired info, products, and services. Always remember that sites with an unattractive design pattern have fewer chances of appearing in Google’s top result searches.
So, what website design tactics must you use to increase traffic to your site? Here you’ll see some of them:
1. Choose the Right Colors and Fonts
Colors and fonts play a crucial role in defining the brand and your website. Getting them right ensures your target audience is getting the key message right. It doesn’t take a lot for a professional designer to get it right. Unless you already have a branding guideline in place with the specifications, it’s important you work with your designer for these aspects.
Apart from defining your brand image, colors and fonts also have functional roles to play on your website. Think for example how your website will look on a mobile device, where a strong fonts are preferred over heavy images. Or think for example an older person looking at white text over a darker background, which won’t help with the usability.
Your product messaging, brand messaging, target user group (and devices) all help define the font and color for your website. Once you have that, ensure you follow the branding through your other messaging as well right from social media posters and other collaterals to have a consistent messaging.
2. Make Your Site Mobile-friendly
If you’re looking to increase your site’s ranking on search engines and increase sales, it is important to ensure that your website is responsive to mobile devices.
Today, using the adaptive web design approach is not good enough as the use of the internet through mobile phones accounts for about 57 percent. Even the leading search engines such as Google do not give huge importance to non-responsive websites.
So, be sure that your site is mobile-friendly as this will give a positive user experience to both mobile devices and desktop users. It will also help you boost your income every day.
3. Consider the Site Speed
A typical internet user will wait for a maximum of 3 seconds for a website to load before closing it for good. It doesn’t matter how good or bad their internet is. These users will likely visit competitor sites instead. Too bad, right?
Besides, leading search engines such as Google will punish your site by ranking it lower in their search results. This is bad news for website owners as most internet users do not go past the first page when doing their search on the internet.
The use of some images and videos can also affect the speed at which your site loads. A good web designer will optimize media files and use smart design tactics to ensure a lighter site. Choose a hosting service with global server locations in case you are targeting a global audience.
4. Use Clean Code
Search engine crawlers will take a lot of time to crawl it, and they might miss out entirely. As a result, your site will rank lower in Google’s search engines and will have a lower traffic.
5. Post Useful Content
We can’t emphasize enough how important useful and up-to-date content is when creating or updating websites.
Search engines give high preference to sites loaded with fresh and up-to-date content. They also ignore those with inaccurate content.
So when creating or updating your website, be sure to check on the accuracy of content carefully. Sites containing useful content attracts more visitors and gives more business opportunities to the owners compared to those with inaccurate and fluffy material.
6. Consider Having a Search Bar at the Top
Users visiting your site would not like to browse through multiple pages before getting the information they are looking for, as it is a time consuming and tedious process.
So, be sure to have a well-designed search bar at the top of the website that allows visitors to get the desired products, services, or content using specific keywords or phrases.