So, you have exhausted all your time, money, and effort to create a great-looking website packed with information and useful content and have launched it online. What now? The brutal reality is this; if nobody clicks on your website, then all your efforts will go to waste. You may hire an SEO company to help your website improve its ranks on search engine results pages, but this option may take too long for results to show. Fortunately, you can use PPC services to boost traffic to your website faster.
What is PPC?
PPC is short for pay-per-click, an online marketing tool that allows your website to be seen by your targeted audience. When you opt for PPC ads, you are bidding to place your ads on top of organic search results. Research has shown that 46 per cent of the audience will click on the first three ads on SERPs. With PPC, you will only pay if every time a visitor clicks on your ad. Likewise, there is a PPC option where you pay for showing your ad images a maximum of 1000 times.
What Advantages Will Your Business Get from PPC Services?
When you incorporate PPC ads into your online marketing campaign, you will get the following advantages:
Ideal Positioning on SERPs
Although organic ranking is very important for your website to reach a wider audience, waiting for your SEO efforts to show results may take a long time. With PPC ads, you can immediately place your ads in an ideal position so that more visitors will see them. PPC ads are placed on top of organic search results. Also, PPC services will allow you to get results immediately.
See Immediate Results
After setting up a PPC campaign, your ad will immediately appear on top of organic search results. Since it is on top of the SERPs, you have significantly higher chances that searchers will click on your ads.
Filter Your Audience
PPC services will allow you to filter users who can see your ads. You can specifically target the audience based on their demographics, location, or transactional intent. Targeting an audience section will allow you to search for visitors who will most likely be interested in the products or services you offer.
Improve Your Brand Awareness
With PPC ads, your ads will be placed on top of organic search results. This strategic placement will allow users to see your brand and some information about it even if they do not click on your ads. This brand visibility will increase your website’s click-throughs. However, it is important to note that PPC ads can only contain a limited number of texts. It is, therefore, important to create effective ads.
Ability to Control Your Budget
The cost per click for PPC ads will depend on how competitive your industry is. The costs may range from a few cents to about $40 per click. Fortunately, you can control how much budget you can set aside for your PPC ads. Likewise, you can include the costs of PPC ads in your customer acquisition costs.
Advertise Your Promos
If your business has a promotional sale that is time-bound, you can use PPC ads to immediately tell your targeted audience about your promo.
In summary, you must use SEO techniques to increase your website’s rank through organic search results. However, if you need immediate results, using PPC services is your best bet.