In this article, we discuss the 5 tips that will definitely boost your social media content. So let’s get started:
1Add stunning and shareable images
Captions with stunning visuals can easily capture your audience’s attention. When done well, images can get your message across easily and quickly. They also deliver quite the impact. Visuals like photos with inspiring quotes or infographics are engaging, and there are lots of free websites that can help you get started. Just check out Canva!
2Follow the burrito principle
Unfortunately the burrito principle does not refer to the mouthwatering Mexican dish wrapped in a burrito and stuffed with ground beef. Instead, it describes the time of the day its effective to publish your post on social media. The principle suggests that the effective time to reach your audience is during their down time. To put it simply, when people are taking a break from work, they’ll likely go online and surf the web.
The burrito principle suggests that you should post updates at these 4 times to generate a lot more views. These times are at 8:30 am (commuting time), 12:30 pm (lunchtime), 5:30pm (commuting home) and 10pm (late night surfing).
3Create killer content
Every day we are bombarded with thousands of content from social media. Given this scenario, how could your content stand out from the rest? How do we get people to share your content? The answer isn’t easy, because there’s really no specific formula when it comes to writing. But there are certain questions you need to ask yourself.
According to Ann Handley, Head of Content at MarketingProfs, you need to ask yourself, “Would your audience thank you for it?” To put it simply, your content should contain relevant information that can attract your audience. Another question could be, “Is your content’s message incredible, awesome, heartwarming, sad or informative?” Remember killer content is not just a question of significance. Content is also about the ability to elicit an emotional response from your audience.
4Target Your Audience
Page Post Targeting (PPT) is a Facebook feature that allows you to show your posts to an audience based on their demographics, interests or even the time of the day they’re online. What makes this feature even more special is that you can quickly analyze the results. You can download the data in a spreadsheet format in order to determine the rate of engagement, likes, shares and clicks. With Facebook’s targeting feature, you’ll be sure to hit the right audience.
5Use a Conversational Tone
In the age of social media, stiff and bland content is definitely not a standout. People want authenticity and relatable content that can resonate with them at a personal level. How can you relate to your audience in an authentic way? Well you can start by using a conversational tone. Now more than ever, companies need engage with their audience by speaking their language or connecting through their experiences.
Hopefully, these tips will improve drive traffic and boost the level of engagement with your social media posts. Got any tips you would like to share? Let us know by commenting them down below!