If you are running a roofing business, then it’s essential that you get a constant flow of high-quality leads. Digital marketing can help you generate leads. Digital marketing plays a critical role in helping your roof company get more customers. This was confirmed by a study conducted by Echofish. They found that the two most in-demand digital marketing skills are digital advertising and content creation and curation. In this article, we explore the top three benefits of using digital marketing to grow your roofing business. Before we dive in, let’s answer this crucial question:
Does Digital Marketing Matter?
Yes, it does! Digital marketing for roof companies matters more than it did ten years ago. There are many reasons for this. For starters, digital marketing allows you to advertise your services at an incredibly low price. Something you could not do with TV and radio ads twenty years ago.
There are a myriad of ways you can go about doing this. For example, you might want to consider setting up a Google My Business page for your business. The obvious benefit of doing this is that it will make it easier for potential clients to locate your business.
Here is something you need to consider: Your roofing business will only benefit if you set up your page properly, which is what a digital marketing expert can help you with. Let’s take a look at some of the benefits of using digital marketing.
1. Promote Your Business Locally
The days of advertising your business on the Yellow Pages or newspaper classified are long gone. Today, if people can’t find your business on the first page of Google, you won’t get any business. Plain and simple. However, digital marketing allows you to target the right people locally. You can do this by optimizing your website and Google My Business page with the relevant search terms or keywords. Hubspot discovered that at least 71% of marketers use strategic keywords as their number one strategy for SEO. Once your website is properly optimized, if potential customers will use search terms your company will pop up immediately.
2. Get Reviews
Digital marketing allows you to utilize testimonials to grow your business locally, or even nationwide. For instance, every time you complete a task, you can ask customers to review your service. If they leave a negative review, then learn from it and keep canvassing new clients. If they leave a positive review, then you can use it to promote your business in various ways:
- Post raving reviews on social media will allow you to prove that you are a trusted business.
- Post positive testimonials on your website.
Some potential customers will read reviews to ensure they can hire a roofing company, so it’s important to share the positive ones.
3. Get More Clients
Another benefit of using digital marketing is that it allows you to get more clients faster. How so? By enabling roofing businesses to use various ways to acquire new clients. Let’s take a look at some of them:
- You can run Google Ads to promote your roofing company. Every time a prospective customer searches for your services, your company will appear on the first page of Google.
- You can launch an email marketing company. Interestingly, email marketing seems to work for a roofing company as well. Send an email to anyone who has subscribed to your newsletter or has previously shown interest in your services but took a step back to reconsider. The goal is to nudge them until they can make a purchase.
- Run Facebook and Instagram Ads simultaneously to promote your roofing business. The good news is you can do all that without flushing money down the drain. A digital marketing service helps you to plan each campaign thoroughly to ensure that you don’t waste money.
The roof coatings market size was valued at $5.7 billion in 2020, and is projected to reach $8.3 billion by 2030. In today’s market, growing a roofing company on your own can be challenging. That’s why sometimes you should consider bringing a professional on board to help you. Ideally, that person can handle digital marketing while you focus on other aspects of the business. Even better, if that person is a digital marketing expert who can help at an insanely affordable price. There are plenty of such people if you know where to look.
