The technology market represents huge business across the globe, and the UK sector is no exception to this rule. In fact, the UK industry alone is worth £184 billion alone, with this number having increased from £170 billion back in 2016.
The technology sector is also a diverse and fast-growing marketplace, and one that just happens to drive the UK economy and the vast majority of its most successful industries.
Some of these technologies are universal too, which means that businesses of all shapes and sizes can benefit by adopting them. Here are some of the best and most relevant examples:
Social Media
It may sound obvious, but social media has evolved into an incredibly effective business tool since its inception 14 years ago.
It certainly offers access to a vast global consumer base, with Facebook alone boasting 2.38 billion monthly users as of the first quarter of 2019. This number has more than doubled in just seven years, so the growth of platforms such as Facebook and Twitter shows no sign of abating any time soon.
There’s also a diverse range of social media channels now available to businesses, including relatively niche platforms such as LinkedIn, Pinterest and Instagram. This enables firms to customise their social media profile according to their audience and the unique service that they provide, which boosts conversions and the ROI on your market spend.
By embracing social media and making this a core focus of your marketing efforts, there’s no doubt that you can optimise your reach whilst also targeting key customers directly.
Artificial Intelligence and the Internet of Things
At this stage, most private businesses have adopted one form of new technology or another, whether they use QuickBooks to manage their accounts seamlessly or an independent hosting platform to create their own website.
The latest batch of technologies revolves around connectivity, with artificial intelligence (AI) and the Internet of Things (IoT) combining to automate processes in real-time and blur the lines between the corporeal and virtual worlds.
These technologies have become particularly prominent in industries such as manufacturing and site management, as they enable companies to streamline their operations, reduce costs and ultimately boost profitability.
These technologies also rely heavily on mobile applications, which allow firms to control physical systems and sites remotely and improve their efficiency considerably. Companies like Redcentric also provide these technologies to a number of different industries, making them readily accessible to businesses both small and large.
Mobile Apps
Regardless of the industry in which you operate, launching a branded mobile app can really help you to develop your business venture.
After all, the mobile app market is one of the fastest-growing entities in the world, and one that’s expected to achieve a cumulative value of $188.9 billion by the year 2020.
This reflects the fact that the world is going mobile, both in terms of completing everyday functions and how we research and purchase products. So, by creating an app, you can provide customers with direct access to your products and services whilst also optimising the exposure of your brand.
The vast majority of apps essentially serve as mobile websites, which enable users to access them wherever they are in the world. This also underpins a positive customer journey, and one that ultimately reflects well on your brand.
