Dealing with long queues is a normal part of throwing an event. However, it doesn’t mean that both attendees and event organizers look forward to seeing a massive line of people trying to get in the venue. Long lines often translate to extended waiting times and unorganized queues. They can also negatively affect the organizers’ PR, which can discourage people—as well as future clients—from checking out their services and future events.
Luckily, event organizers can use several strategies to maximize their audience’s enjoyment and secure their profits. In this article, we’ll be taking a look at the 4 most effective ways to make event queues more manageable.
Create a Seamless Check-In System
Having a seamless check-in system will help attendees get inside the event as quickly and as hassle-free as possible. Typically, small events use manual check-in procedures. However, when event organizers need a more comprehensive system, turning to technology is the best option.
Technology solutions typically involve the use of programs that are designed to oversee the attendees’ check-in data via cloud or an event management platform. These programs also sync automatically if there are changes in the guests’ or event’s data. What’s more, these solutions can integrate unique silicone wristbands equipped with RFIDs to help organizers keep better track of foot traffic. The technology not only reduces waiting time for attendees, it also helps organizers identify problem areas in and around the venue and provide an immediate solution to the long queues.
Consider Early Online Registration
Allowing guests to register ahead of time will help reduce the number of people in the queue on the day of the event. However, to ensure the success of the early online registration, event organizers will need to provide attendees with a fast and simple-to-use online registration tool. The registration tool must be easy to access, and it should display the early online registration instructions clearly and offer different payment options.
One great way to entice attendees to preregister is by offering benefits for signing up in advance. Some of the most common perks include the following:
- Ticket discounts
- Freebies
- Exclusive access to future product lines
Create a Navigable Event Floor Plan
Event organizers should also pay attention to the physical space of their events. Even if the check-in system at the entrance is efficient, the tight layout of their event can cause the queue to slow down.
Because of this, organizers have to be particular when choosing a venue. They also have to estimate the number of people attending the event, so they can set up the appropriate number of chairs, tables, and other pieces of furniture or equipment. Plus, they should always keep in mind to create a good flow in their layout. When guests have enough moving room, they’ll feel more comfortable proceeding to the next section of the venue, reducing the obstruction near the entrance.
Keep Social Media Accounts, Websites, and Apps Updated
Not all events go according to plan. Sometimes, technical difficulties, session changes, and program delays can alter the schedule of the event. When this happens, event organizers should immediately notify their attendees about any adjustments made by updating the events’ social media pages, websites, and apps. Doing so will reduce the risk of causing any confusion, especially when guests start lining up for the event.
Events offer people opportunities to learn new things, explore their interests, and create memorable moments. However, if the queues are mismanaged, there’s a big chance that the attendees won’t have a good time participating in the event. Thankfully, event organizers can use these 4 event queue management strategies as their guide to ensure their lines are organized and flowing seamlessly.
