The cosmetics industry is a highly profitable and fast growing market that pulls in over 62 billion dollars US annually. While most brands of makeup are controlled by a small group of companies, those brands range vastly in price, quality and appeal. Finding which brands work best for you can seem like a vast undertaking with the multitude of options, but there are a few brands that have distinguished themselves above the rest. These brands are known for their quality, vast colour palettes and cultures and this is what has landed them on our list of 5 best makeup brands.
3Urban Decay
The daring brand Urban Decay was founded 1996 to push back against the abundance of pink makeup products on the market. Using a rebellious marketing tactic that included the phrase: ‘does pink make you puke?’ Urban Decay looked to woo the punk sweethearts of the 90s, including Gwen Stefani and Shirley Manson, to try their products.
Like the other brands on this list, Urban Decay is known for some smash hit products. Their ubiquitous ‘Naked’ palette is sold once every 12 seconds. Created when the company asked their employees what eyeshade. s they would take to a deserted island, they resulted colours were combined to create the ‘go anywhere’ palette that ranged from day to night with ease.
They also support the industry by allowing new makeup artists to join the Urban Decay Pro Program for free and get 40% off products.
