As we delve into 2024, the landscape for independent filmmakers continues to evolve, presenting both opportunities and challenges that shape the future of Canadian storytelling on the big screen.
The journey for independent filmmakers is marked by a myriad of challenges that demand innovative solutions and unwavering determination. It’s no coincidence that many of the recent success stories have involved filmmakers who have migrated from other high-stakes, high-reward industries such as finance and private equity.
“Breaking into the movie business with no former experience in filmmaking would likely deter most people,” says Bardya Ziaian, CEO of Toronto-based consulting management firm Sittu Group. “But not me.”
Ziaian has had enormous success in the field of fintech, starting and selling his own firm and creating Sittu Group to serve as an early investor for other visionary entrepreneurs.
He also envisions building a tight-knit, creative core of filmmaking professionals from within his own company, Bardya Pictures.
“When we started out, we didn’t speak the language of film or have any connections in the industry,” says Ziaian. “But, as we do with any new partnership or venture, we quickly became well-versed in the intricacies of the market and the best practices of the industry. We’re all learners, first and foremost, and we’re experts at applying our knowledge to achieving great things.”
Ziaian has written two films for his burgeoning company, Super Dicks and Golden Boy. He’s also become something of a thought-leader in the independent film space, providing inspiration for others who have visions of carving their own path in the industry.
This model of constructing your own production company from existing corporate or entrepreneurial structures is an innovative approach to addressing some of the perennial challenges that face independent filmmakers. These include:
- Budget Constraints: Securing adequate funding for independent film projects is the biggest hurdle. With limited resources compared to major studio productions, filmmakers often face obstacles in financing their visions. Navigating through budget constraints while maintaining artistic integrity becomes a delicate balancing act.
- Distribution and Visibility: Despite the proliferation of digital platforms, the competition for visibility remains fierce. Getting independent films into theaters or securing prominent spots on streaming services requires strategic marketing, and networking, and often faces hurdles due to the dominance of mainstream productions.
- Navigating Changing Technologies: While technological advancements offer new avenues for storytelling, keeping up with evolving tech trends demands continuous adaptation. Incorporating cutting-edge techniques and formats while ensuring a cohesive narrative can pose challenges for independent filmmakers.
- Industry Saturation and Recognition: The independent film landscape is saturated with talent, making it challenging for emerging filmmakers to stand out. Gaining recognition and securing distribution deals necessitates perseverance and a unique approach to storytelling.
When it comes to navigating these challenges, the importance of resilience, innovation, and community support cannot be overstated. Building strong networks within the industry and fostering collaborations with fellow filmmakers, production houses, and artists can open doors to opportunities and resources.
- Resourcefulness and Adaptability: Embracing resourcefulness and leveraging available tools and technologies creatively can help overcome budgetary constraints while maintaining artistic vision.
- Storytelling with a Purpose: Crafting narratives that resonate deeply with audiences by focusing on compelling storytelling and authentic themes can help independent filmmakers break through the noise and garner attention.
- Advocacy and Persistence: Advocating for one’s work, persistently seeking avenues for distribution, and engaging with audiences can gradually amplify visibility and recognition.
As the cinematic landscape continues to evolve, the journey of independent filmmakers like Bardya Ziaian embodies the spirit of innovation and perseverance. Despite the challenges, a dedication to strong storytelling ensures that diverse narratives find their way to captivate and inspire audiences across the country. Through their resilience and unwavering commitment to their craft, independent filmmakers illuminate the path forward for cinema, reminding us that creativity knows no bounds when passion meets determination.
