Can you imagine how much text there is on the internet? It would not be humanly possible to visualize the pile of printed papers if all writing could be hard copied. During the COVID-19 pandemic, the rates of content creation have increased significantly. No matter if you are writing an article, blog post, an essay – you will face huge competition. If you put your piece online, how many chances there are that someone will find yours in the google search result. Earlier Google algorithms have worked by analyzing technical aspects of articles like keyword density, titles, and relevance. Most recent algorithms are using sophisticated deep learning methods that analyze texts if they are answering raised questions, and text is relevant to the subject. It takes lots of practice to write great articles that would be pushed to the top positions of search results.
In reality, all the text is written for humans and not machines. This is where the main forces should be directed. Let us go through several key points on how to write attention-grabbing texts. If you are looking for a great content writer, be sure to check if they apply some of the below-mentioned methods.
Choose an informative and catchy title
The title is the first thing reader will see. The best advice is to keep it short and catchy. In most cases, it may be challenging to do when the article is somewhat complicated. The title should point out the reader of the benefits will get after reading the post. For instance, “Fast and easy way to reduce stress before exams”. You can use multiple strategies to write a catchy and thus informative title. It could be in an announcement style.
A good example would be “Finally, new AMD processor hit the stores”. Recently you can find lots of titles that end with a question mark: “What is the best way to learn English?”. Titles in such articles are rising the most critical question of the post, and you can expect that it will be answered; otherwise, the post will not be ranked well.
There are many more techniques in generating great titles that would rise readers interest. Any of those works well as long as it is not a clickbait. Avoid clickbait titles – the ones that claim to give specific and new information, but in reality, it is a moderate text that works more like filler.
Plan main talking points in the text
Before writing, plan your mission and message you want to pass to the reader. Your task is to deliver information to the audience in a clear and structured form so non-expert in the field would understand what you are talking about. Think about your message and what emotion it will bring to the reader. Check your facts to be sure you are confident about you are writing.
Once you identify the main message, be sure to outline two or three main talking points. You can make create separate headings and paragraphs that separate those points. All main points must support your main message from different perspectives. These can be arguments, variations, and other relevant subjects that help answer the main question. Make your points clear and short. At the beginning of the paragraph, try to solve the main concerning problem and then if needed, expand a little more to disclose supporting information. Not all readers are keen to read whole text – they are just scanning for valuable information that’s it. If they are finding what they look within a few seconds, your mission is complete. Next time you will be first to check for other answers.
Provide supporting examples to your talking points
Do not afraid to include personal or relevant examples that support talking points. People love examples as this is proof your information is reliable and can be trusted. Examples can be personal stories, illustrations, data tables from the real world. Do not overload the text with too many cases – select one or two best representing and make then short but visible. Do not afraid to support your point with images or graphs. They can tell much more than a simple text.
Provide more solutions if possible
If there are more answers to the problem, be sure to address them all text or at least give a direction where to find it. The more you care about the reader, the more you and his benefit. Do not try to take all credit for yourself.
Choose your style of language
Depending on the text you are writing, you should choose the appropriate style. If you are writing a blog post or an internet article, probably spoken English is a better choice. More formal documents and essays probably will sound better in written English. Spoken English will sound more personal and will be more pleasing to read for larger audiences.
Research papers and essays are formal papers that allow more sophisticated vocabulary and grammatical structures. The audience of essays is tiny and specialized, so they are not looking for enjoyment, but rather are reading for information.
Consistent practicing in writing is key to better papers and essays. When you write your essay and deliver, be sure to reflect on what’s right and what can be improved. Don’t afraid to ask for feedback and try to apply corrections to the upcoming article. In time you will get the feel what works and what is not. If there is no rush, try not to deliver right away once you finished. Leave it for another day for a thorough read. With fresh eyes, it will be easier to spot errors and logical mistakes. Give an opposite-sex partner to read your work – you’ll be amazed at how much advice you can get.
It is essential to know your audience and give yourself time to prepare thoroughly. Structure your work appropriately.