Customers are the lifeline of every business. However, to get customers, you need to promote your brand. A few decades ago, promoting your company was a matter of choosing among traditional marketing platforms like flyers, brochures, postcards, billboards, newspapers, and TV/radio. However, the explosion of Information Technology has made digital marketing the hotbed for any successful marketing campaign.
So, if you’re considering conducting a digital marketing campaign and wonder what your brightest options are, you’re on the right page. But, just like mastering console games, bingo casino games, or even a card game takes time, reaping the rewards of your marketing efforts won’t happen overnight. Of course, nothing worthwhile does.
Following are five powerful ways to market your business online, whether or not you have a budget, limited resources, or some latitude.
Create a Blog and Post Top-Notch Content Regularly
One of the most powerful ways to market your brand online is to create a blog where you can publish high-quality and valuable content regularly. While this is a long-term strategy that won’t pay overnight, blogging is a marketing tool every brand needs to embrace.
Building a top-quality blog in a niche can help attract Google’s interest and increase your brand’s chances of topping the search engine results pages (SERPs). That builds credibility for your blog or website as an authority in your industry, which in turn could attract more visitors to your pages.
Leverage Social Media Ads and Strategically-Targeted Landing Pages
Facebook ads present businesses with an excellent opportunity to reach the right people, monitor their engagement with your brand, and send strategically targeted landing pages to potential clients. Although they aren’t free, Facebook ads can be immensely helpful for your brand.
Twitter and Instagram are also excellent spaces to boost your brand’s visibility. Jumping on trends, giveaways, challenges, and more are ways to make the right people know about your business.
It could take a while to find the perfect blend of tools to advertise correctly on social media platforms like Facebook or Twitter. However, once your campaign becomes profitable, you’re ready to scale and reach more people.
List Your Business Online for Local Visibility and Credibility
If you run a local business and desire to gain customers to a location-specific address or a walk-in address, consider listing your brand on business listing sites like Yahoo Local or Google Local.
Google Local is a profound way to list verifiable information about your business, including your company’s address, opening/closing hours, your portfolio/catalog, and more. Remember to review the information on these listing websites with time to ensure they’re up-to-date.
Other helpful sites to list your website include notable review websites like Yelp and Trustpilot. Sites like these help you build credibility for your business by allowing your past and existing customers to tell others how helpful you were. That way, potential customers can build confidence in your brand and patronize you.
Offer a Free Product or Service
People hardly ever reject a gift or service. And various studies have confirmed that people are more likely to take a gift than they’d pay a statutory price for it.How about running a promotion that offers some free product or service to existing or prospective customers?
Perhaps you want to include a gift for every product purchased, a discount, or an entry-level giveaway to new customers. You, however, want to include an offer that’s attractive enough to draw clients to you.
Create Helpful Video Tutorials on YouTube
Building your audience on YouTube might be a little challenging at first. However, you’ll command a larger following with time if you concentrate on creating helpful video tutorials.
YouTube makes it easy to tutor others about your brand, skill, process, or common questions users have about your products/industry. However, ensure all contents are in top-notch quality. Lastly, it’d help to leave a link to your blog or landing page in the video description.
Each of the methods this review has described has a high potential to get your business where you want it – before the eyes of qualified buyers. However, when combined, you can make an effective marketing campaign and increase your chances of boosting your brand’s clientele, customer loyalty, and ROI.