What do you think of first when you hear “sports?” Do you imagine fully packed stadiums with cheering crowds, fantastic fan choreography, and energetic players? Or maybe you’re thinking of a night out with the boys watching a match at a pub with a couple of pints on the table.
Others think about betting and statistics. Analytical people watch sporting events solely for trivia or business purposes. You get the point probably. Different people have different reasons for being excited about sports. And in today’s piece, we will be talking about sports data, video streaming, and how all of this impacts the industry in the 2020s.
OTT Streaming and User Profiling
Over the Top streaming involves sending video data out to users in a way that bypasses cable, broadcast, and satellite television altogether. Instead, this signal is transmitted through a cell phone network and then decoded through an OTT box, dongle, or by your PC directly using specific software or drivers.
The thing about OTT sports streaming is that it’s much faster than traditional streaming in theory. Some of these streams even allow users to change camera angles and audio commentary at their own leisure. If you’re interested in implementing such a streaming video service for your business, visit this website to learn more.
As far as profiling goes, this is a way more complicated topic than the streaming process itself. You see, user profiling in the domain of sports data refers to both the viewer and the players out in the field. This is done through several means depending on the person in question. Let’s see the basic process for both of these involved parties.
When you’re streaming online content, cookies are used to track your movements and see what you’re doing on the internet. This way, companies create a user profile for you with the reason of offering you content tailored to your preferences. It’s as simple as just browsing and viewing the content that you want and then receiving recommendations based on your history. Spotify does it fantastically, as an example.
If you’ve ever delved into online sports betting, then you know how advanced the statistics pages can be. There are multiple factors that contribute to this web of detailed information.
First off, a machine learning algorithm takes historical data regarding teams and individual players alike to determine the true odds of a match. It takes into account not just goals, assists, and other score-related data, but also injuries, historical medical data, and speed on the terrain just to name a few.
Secondly, smart cameras track the movement of players in real-time throughout the field to determine off-sides and other moves that need too much precision for the naked eye. By doing so, it can send that data back to the machine learning algorithm to further process odds and other metrics.
Finally, players can wear smartwatches and other sports-tracking devices to determine their heart rate, physical shape, and other medical factors that might end up influencing their future matches.
Does All of This Represent a Profitable Venture?
In short, yes. If you’ve got enough money to invest, assembling a sportsbook, streaming service, or other types of business that involves sports data and streaming, you’re practically in for gold.
However, that doesn’t mean you should skip over research and competition analysis. While there’s always room for improvement on the market, it’s not always an opportune time to provide it. You need to delve into the mind of a creative CEO and learn to provide your audience with things that they didn’t even know they wanted until you’ve shown them.
Yes, it’s easier said than done. No, it’s not impossible. As long as you get yourself a talented team of programmers, designers, marketers, and so forth, you’ll be able to create the perfect competitive business in the world of sports data and video streaming. All that’s left is a dash of luck and you’re golden.