According to a recent survey, around one in four Americans prefer wine over other alcoholic beverages. That’s why starting a wine business is a lucrative idea.
About 43 percent of respondents claim that wine helps them relax at the end of the day. By launching a wine brand, you’re becoming part of someone’s relaxation experience.
However, the wine industry is romanticized to no end. Learning about starting a winery will give you a more realistic view of how to go about this endeavor.
Keep reading to find out what you should know about how to start a wine business!
Choose a Brand Name and Business Entity
The first step of knowing how to start a winery is choosing a good brand name. Select a wine name that’s unique and memorable. Make sure no other wineries are using that name before committing to it.
Check to see if the domain for your brand’s name is available. If the original domain isn’t available, choose one with your brand name that’s slightly different. The register your domain name and get started with building a simple website to advertise yourself with!
Once that’s done, register your business name as an LLC, LP, or another option that works for you.
Business Plan and Funding
If you’re looking to start a wine business, you must create a business plan. A business plan is an official document that details your business’s goals and how you’ll achieve them. Your business plan should change/improve as your company grows.
If you don’t have enough money to fulfill your budget, seek funding from outside sources. There are plenty of loans available.
Pick a Location
Learning how to open a winery involves picking a solid location. If you’re starting a wine bar, select a location that has a lot of pedestrian traffic. This will help you attract more consumers.
Starting a vineyard requires you to choose a plot of land for growing grapes. Producing wine-quality grapes can take several years at first.
If you can’t afford land, consider using a custom crush facility to make your wine. A custom crush facility is a bonded and licensed that allows other wine brands to make wine at their facility.
Whatever you do, make sure your winery has a tasting room. After all, that’s what’s likely to generate the most revenue.
Get The Licenses and Permits You Need
Apply for the permits and licenses you need. You’ll also need standard business licenses, liability insurance, and more.
These legal intricacies can make or break your winery’s opening, so be careful!
Labeling is Branding
When you’re creating your own wine brand, the labels you use for your wine bottles are important. Attractive labels encourage more consumers to try your wine.
Fortunately, you can make wine labels online that represent your brand well. Design labels with different colors, fonts, imagery, and other stylistic elements at the aforementioned link.
Starting a Wine Business is Worth The Effort
In 2018, Americans consumed 966 million gallons of wine. Wine makes people happy, so why not make your own?
Overall, wine consumption is increasing in the United States. By starting a wine business, you’re tapping into a market with growing demand. Educate yourself by reading more of our how-to articles! The knowledge you’ll gain could change your life.