The COVID-19 pandemic has ushered the business world into a new normal with as many new opportunities as challenges.

Now more than ever, business leaders need to move smart in addition to working hard. Many resources exist to leverage for business success, but it may take significant research efforts to identify some of these resources and adapt them for your businesses. Check out these three intelligent business moves if you need a great head start.

1. Embrace the virtual world.

Remote work is increasingly gaining ground in the business world. About 36 million workers in the United States are expected to enjoy work-from-home opportunities by 2025. Virtual spaces have become a go-to for companies to manage their operations and platforms. Therefore going virtual as a company can never be a miss. The benefits are endless, and companies have barely scratched the surface of all the good things the virtual future can bring.

Remote call center operations can be the best way for companies to enjoy the virtual world. Today’s customers have high expectations and preferences, making customer service a hassle for many businesses. However, traditional contact center solutions may limit a company’s interactions to phone calls. This can cause your customer relationship management efforts to lag, especially in today’s era where customers communicate on different channels.

Virtual call center solutions can handle multiple communications across different digital and traditional channels. The good news is that you may not need to develop an entirely new omnichannel call center software from using your company’s scarce resources.

There are many SaaS virtual call center software in today’s call center industry. Some require you to pay periodic subscription fees rather than substantial installation costs. Going virtual with your contact center can also afford you the flexibility to recruit remote customer service representative employees. Beyond all the tools remote employees use to build relationships, dealing with a remote team can significantly save IT costs.

2. Develop a good brand identity.

Your brand can be a unique indicator of who you are and what you stand for as a business. As Amazon’s founder Jeff Bezos rightly puts it, “your brand is what people say about you when you’re not in the room.” Branding involves capitalizing on intangible values to ramp up your company’s appeal in customers’ minds. But how do customers relate to your brand if its elements are all intangible? That’s where a brand identity comes in.

Developing a sound brand identity is a smart way of visualizing your company’s image, making it convenient for customers to identify and associate with you. Generally, brand identity involves using a company’s logo, fonts, color schemes, etc., for design results like custom printed folders, packaging bags, and souvenirs. In today’s era of digital communications, companies use their brand identity to keep current customers hooked or to entice potential customers.

3. Invest in business intelligence (BI).

Data has become the mainstay of great communication between individuals, and many apps and web platforms use large volumes of data affording people an easy way to manage complex tasks. Businesses can take data management up a notch by investing in business intelligence systems that use real-time business insights to make efficient decisions for business continuity. As of 2020, over $20 billion has been invested in the business intelligence market, with predictions anticipating twice the number by 2025. So, without a good B. I system in place, you might be missing out on something big.

All in all, developing a good brand identity, embracing the virtual world, and tapping into the business intelligence market are just a few smart moves, among many others, to make for your business’s future.


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