Many people come up with a lot of perfect mobile applications that can do more than what the wisher wishes. Unfortunately, the users themselves do not realize this and hence they tend to download the app for usage since they barely know about the application. Just like Search Engine Optimization, there are ways in which the ranking of the applications can be improved in the app store. The following points explains on how app store optimization can be done.
First, one needs to understand that the keywords should be in the 100 characters. The algorithm produces the applications in the words in the brackets to provide the application in the choices provided. In case the keyword does not match or is less than required then the chances of being produced in the search is low and will not be evident.
The title of the app to be described in a good manner within the first fifty words of the description. This is due to the fact that people will try to read the first part and if it is poorly described then they will skip to the next app to find any other that suits them. Using sensible and strong keywords in the title explanation makes it easier to be a preference to the downloader. Avoiding normal words as the name of the application is another way which will help to improve the preference of the app. For instance, naming your app photos is very vague and it does not give it a preference of being downloaded since it has a normal name and extra features does not seem to exist in it.
Giving an application a genuine name makes it preferable and special. Still on the name, it is important to note that the name of the application should not be a celebrity name, trademark or any other illegal sort of a name. this is because one might not be having the rights over the names which makes it illegal.in order to increase the probability of discoverability of an application, it is advisable to increase the keyword in the title which will evidently increase the rate of the application to be discovered by a sensible percentage.
It is also important to categorize the application in the list in which it fully fits since when one searches it will produce the results as per the categories. It is also worth noting that the description should be simple and user friendly since people will see it easy and prefer to read it if it is just so. While describing it is worth noting that displaying the best parts of the application will market it.
Generally, there are many fields to focus on while ding the app store optimization of apps. Areas to focus on are the keywords which is of extreme as essence in this case, the name of the application, description of the app and even the name of the app. How the keyword is used and how many keywords are used is evidently important. The description is also vital and requires attention to please both app store and the downloaders.