Having a smartphone app seems to be the order of the day in the world of entrepreneurship. In fact, according to research, at least 35% of smartphone users check their phones approximately 50 times every day. As such, most developed companies have taken advantage of this behavior to sell more.

This begs the question: Do you have an app for your business? If you don’t, then you are losing a lot of potential customers. Most people find mobile apps more comfortable to navigate and interact with as compared to business websites. That said, here are the key benefits of having a mobile app for your company:

1. Improves Customer Engagement

As mentioned earlier, it is easier for most people to interact with a mobile app instead of a website. You can, therefore, communicate with your customers effectively. If you are planning to offer discounts for certain products, you can simply inform your customers through app notifications.

But remember that the appearance of your app may determine how the customers perceive the products you are offering. As a sales engagement platform, the first impression matters a lot. That said, you’ll need to invest in a clean and intuitive user interface.

2. Strengthens Business-Customer Relationship

Gone are the days when emails were the sole communication channel between a business and its clients. Today, there is a wide array of options from which you can choose the most suitable one. Apart from social media platforms, a mobile app is another effective way of strengthening your relationship with consumers.

Push notifications, for one, build a regular interaction with the users. However, you need to moderate the number of notifications sent in a day. If you tailor your app to send too many of them, some users may end up uninstalling it because of constant destruction, and this can affect your business sales in the long run.

Customer Relationship

3. Mobile Apps Increase Your Business’ Digital Presence

Almost everything today is reliant on digital platforms. According to research, there are at least 3 billion smartphone users today. Yes, this is a consumer base waiting to be tapped into one of your businesses. If you play your cards right, you can even double your current sales, but what do you need? Well, one of the best ways to engage online consumers is through a mobile app.

We can all agree that your website is the biggest imprint of your company’s digital presence. However, a mobile app will give you more clicks, and that translates to more sales. It offers almost everything your website can, but with improved accessibility and convenience.

Read More: 4 Great Ecommerce Business Ideas to Explore in 2020

4. Build A Stronger Brand

A mobile app brings you closer to your consumers and fosters their trust in your business. As seen earlier, customer engagement is strengthened when you have an app in place. The direct returns of this are that you have a platform to demonstrate to your users why they should trust your business. You can do this by showing what your brand stands for rather than telling them. 

A company logo on your products does a great job in marketing your entire business. Similarly, you can place your logo on the app icon to give the same advertisement. The difference is that your consumers will have direct access to your store. Also, the app can act as an educational manual for potential clients.

5. Cultivate Customer Loyalty

In this modern day and age, most loyal consumers prefer businesses that have mobile apps. Yes, that’s right! You can take advantage of this behaviour and make your business more profitable by investing in a simple yet effective app. It is, in fact, more straightforward to start loyalty programs through mobile apps than business websites.

Are you wondering what to feature in your loyalty program? Well, this can range from membership discounts to exclusive deals preserved for prime users. When you have a pool of loyal customers at your disposal, you can expect many returning buyers for various products.

Final Remarks

Mobile app users tend to purchase products more frequently. They also buy more items and spend higher than website users. It is no surprise that most—if not all—big companies have a mobile app for their customers. As a matter of fact, a considerable percentage of their sales are driven by these apps. If you don’t have one, make it a plan to invest in it as soon as possible. You are possibly losing a lot of potential clients by sticking to old-school strategies. But remember that having a mobile app is not all you’ll need to ensure that your business is appealing to the target group.


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