Even before its release, Taylor Swift’s film exceeds $100 million

On October 13, the film “Taylor Swift: The Era Tour” will be shown in 8,500 cinemas in 100 countries.

AMC announced on Thursday that advanced ticket sales for Taylor Swift’s film, capturing the first part of her concert tour, have surpassed $100 million globally. This remarkable milestone sets a new record for concert films in terms of revenue.

Starting on October 13th, “Taylor Swift: The Eras Tour” will be shown in 8,500 cinemas across 100 countries. This global screening event promises to captivate audiences worldwide.

Even before its release, “The Era Tour” had already cemented its place as the highest-grossing concert film. Previously, this record of $99 million was held by the film “Justin Bieber: Never Say Never,” which premiered in 2011.

Regarding “This Is It,” a documentary showcasing the behind-the-scenes preparation for Michael Jackson’s concerts, it amassed a remarkable $261 million in global box office revenue. However, it is worth noting that while this film captures the essence of the late artist’s stage performances, it is not classified as a traditional musical film. This distinction arises from its primary focus on documenting the concert preparations rather than featuring full-fledged musical numbers.

Originally intended for release exclusively in the United States, “Iras” has now transformed into a global extravaganza. Despite the tour’s completion next year, the artist has decided to expand its reach with a second leg, encompassing a multitude of concerts across South America, Europe, the United States, and Canada.

When asked by Agence France-Presse, a spokesperson from AMC clarified that the $100 million in reservation revenues encompass all theaters screening the film, including the “Cineplex” networks in Canada and “Cinepolis” in Mexico.

The movie “Joker” (2019) achieved a remarkable feat by setting a record for the highest first-weekend revenues during October in North America, with an impressive total of $96 million.

In its debut weekend, Taylor Swift’s film is poised to exceed $100 million in box office revenue in North America, a milestone no concert film has ever reached. This remarkable achievement sets a new precedent in the realm of cinematic releases.

According to Jeff Bock from the specialized company “Expeter Relations,” the “Taylor Swift: The Era Tour” is projected to generate revenues of over $100 million during three days from October 13 to 15 in North America.

The film, with a duration of two hours and 48 minutes, captures moments from the artist’s three concerts held at SoFi Stadium in Inglewood, a suburb of Los Angeles, in early August.

The highly anticipated “Taylor Swift: The Era Tour” consists of an impressive 146 concerts to date.

According to Polestar, a magazine dedicated to live arts, each concert generated $13 million in revenue. This implies that the total income from the tour’s concerts would ultimately reach approximately $1.9 billion.

No artist or band has ever surpassed the symbolic milestone of generating one billion dollars in revenue from a concert tour.

Just over a month after Taylor Swift’s tour film announcement, AMC revealed on Monday that Beyoncé, the singer, will also release a documentary in cinemas on December 1. The film is inspired by her recently concluded World Renaissance Tour in the United States.


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