Facebook is a popular advertising platform, and it is a waste if you don’t maximise the use of this platform to make your business successful since you can reach hundreds of people in a single post. Your followers can also share the content, and it will reach another group of people.
Although it is a good idea to spread information using Facebook efficiently, it can also quickly go the other way. Instead of boosting the popularity of your company, it can hurt your reputation. These are some common Facebook advertising errors, and what you can do to fix them.
Targeting a broad audience
Although your Facebook post can reach a lot of people, it does not mean those people will be genuinely interested in what you provide. You still need to have a specific message that will convince your target audience to buy what you offer, and it is better to have controlled messaging that caters to your potential market than have a generic message that satisfies no one.
You expect that since Facebook is popular, all your posts will immediately go viral; this is not always the case, since people might not be too receptive to what you put out there. It also takes time to see a conversion from impressions to sales. The time it takes to see results might turn you off, but you need to be patient as you have to keep working hard until you achieve your goals. You also need small and realistic goals that you can accomplish within a time frame, instead of having only significant goals that will frustrate you if you don’t achieve them.
Failure to interact with the people
When people leave comments or ask questions, you need to interact with them; don’t ignore their messages since they actually showed interest. It does not mean they will become your customers, but it doesn’t hurt to treat them well and especially if they leave comments, whether good or bad, you need to respond. If there are enquiries, you need to reply as soon as you can. You can also hire someone to work only on social media management.
Failure to post consistently
When you start posting online, you need to be consistent in doing it. People will leave your page if they find no activity at all and anyone who stumbles on your page might also feel uninterested if you give them nothing new. They might even think that your business doesn’t exist anymore due to the lack of Facebook activity. You don’t need to only post advertisements though, as you can also share articles and other essential contents that people will feel interested in.
Correcting these mistakes will help grow your business. Another mistake you might commit is not advertising offline. When you think that everyone sees what you post online, you forget other marketing campaigns. if you wish to start your offline marketing plans now, as using banners and posters to advertise will still work since people who don’t go online all the time will now know about you as well.