A giant billboard for a major restaurant caused the death of a seventy-year-old woman in the United States, in a rare incident that quickly sparked public opinion, and prompted many to circulate the news and call on relevant companies to be cautious in the future.
In the details, a 72-year-old woman died when a billboard for a restaurant fell on her car, crushing the car and killing the woman instantly.
The grandmother, Lillian Curtis, who died last Thursday in Elizabethtown, Kentucky, was identified after a billboard bearing the name “Dennis Restaurant” fell on a city street, killing and destroying her car.
According to local police, the banner fell at around 1.30pm last Thursday and hit Curtis’ car.
Ms. Curtis was rushed to the University of Louisville Hospital, where she died from blunt force injuries, police said. Two other adult passengers in the car were taken to Baptist Health with serious but not life-threatening injuries.
Pictures from the scene show significant damage to the back seats of the blue car, on which the billboard fell.
“I’ve never seen anything like this,” said Elizabethtown Police Chief Chris Denham. “It’s definitely windy here and I’m sure that was a factor,” he added.
The National Weather Service (NWS) issued a wind advisory Thursday morning, warning of the possibility of “gusty” winds.
The agency said wind gusts across central Kentucky peaked at between 45 and 55 miles per hour on Thursday.
Security camera footage from another restaurant on the other side of the highway shows the moment the sign fell, with the sign showing little sign of movement or damage before falling straight down into the parking lot.
Denise’s is a popular 24/7 restaurant chain with more than 1,700 locations across the United States.
The restaurant issued a statement on Friday regarding the incident, saying in its statement that “the restaurant is aware of the incident that occurred at the Elizabethtown location on Thursday.” “Safety is our top priority, and we are working with the authorities to better understand what led to this situation,” he added.