Is your business struggling to attract or retain good employees? Does it take you a long time to find a suitable candidate to fill a vacancy in your company? Or, do you find yourself having to go through the hiring process again just after filling the role because your new hire quit or isn’t right for the role? Well, the good news is you are not alone. A large number of companies around the world go through the same struggles.

On the other hand of the spectrum, we have companies like Google consistently topping the list of the ‘Best Company to Work At’ year after year. So, what is Google doing right that you aren’t? Let’s have a look. We have all heard about the amazing perks Google offers its employees such as free gourmet food, on-site laundry, massages, dry cleaning, haircuts, commuting shuttles with Wi-Fi, five months of fully paid maternity leave and the list goes on. The reality is, most companies do not have the means to offer similar perks to its employees. But, is there something you can do to attract good employees besides offering free items and services? Keep reading to find out how.


Just like your business has a brand image, you as an employer have an employer brand that communicates your reputation as an employer to prospective job seekers. Simply put, businesses with a good employer brand attract and retain the best talent. Going back to our earlier example, Google has a good employer brand but not just because they offer employee perks but because they offer excellent organization culture, values, mission, as well as opportunities for its employees such as training, incentives, flexible working arrangements, leadership development and mentoring programs. 

Currently, industries such as mining, construction and engineering in Australia are experiencing shortages of skilled workers. To attract the best talent, you need to leverage every competitive advantage you have as how jobseekers perceive your business a.k.a employer brand impact how many quality job applications you receive and whether or not your prospective hire accepts your job offer. Keep in mind that if you are not proactive in developing your own employer brand, it will be created for you by others. 



Here are a few things you can do to increase your employee retention rate:

1. Provide continual training opportunities

Provide training opportunities for your employees that would allow them to learn and grow. In addition to learning new skills, training improves efficiency and productivity of employees. By making training opportunities available, your employees will understand that you are investing in them and actively creating a path for them to grow within the company. For example, many companies have sent their employees for high risk training at our Nara Training facilities to ensure their workers have the correct training, tickets and licenses to perform the work that they do to the best of their abilities.

2. Provide Leadership Development Opportunities

Similar to training opportunities, leadership development opportunities can benefit both your employees and your company. Quality leadership is the combination of the right qualities and the right training. Identify those employees in your company who have what it takes and provide them with targeted leadership training opportunities. Nurturing future leaders supports succession planning and offers career pathways to employees, ultimately increasing retention. Furthermore, growing your employees into a leadership role is an effective way to reduce hiring, turnover costs and keep employees continually striving to be the best that they can be. Our Business Leadership Centre offers accredited Certificate IV and Diploma courses in Leadership and Management to help you train your workforce to be the leaders of tomorrow.

3. Provide Mentoring Programs

Mentoring programs give employees the support system they need to do their job correctly and effectively. The goal of mentoring is to assist mentees to improve themselves through skill and professional development to advance their career. At Skill Hire, we provide our apprentices and trainees with mentoring to help them understand how they are performing, advice on developing strengths and overcoming weaknesses and provide a guide for professional development and career advancement.

4. Provide Employee Incentive Programs

Benefits and perks play a large role in keeping employees happy, engaged and healthy. However, benefits can go far beyond paid annual leave and healthcare coverage. You should consider offering flexible working arrangements, the opportunity to work from home, financial rewards for employees who exceed performance goals, etc. 


Skill Hire is Australia’s leading training, career development and employment solutions provider. Our unique business model allows us to help your business attract the best of the best employees. Here’s how our divisions will help your business:


Instead of spending time and money away from your core business functions, consider utilizing the help of a labour hire company whose sole purpose is to find good employees for businesses. Sourcing from our pool of candidates, our industry trained consultants bring together expertise across a range of industries, offer relevant and up-to-date marketing information and consult with your business to deliver quality staff. Our consultants can work with you to create an attractive and competitive compensation and benefit package for prospective employees. They have good understanding of current industry award rates for a particular role and ensure your company attracts the right talent.


As a Registered Training Organization (RTO), we offer diverse range of courses from pre-apprenticeships to high-risk training. If your business requires a candidate with a specific high risk work license or skill set, our training division can provide the necessary training to ensure you have a full trained employee who is ready to hit the ground running. This is also an excellent way to promote an existing employee of your company to perform at a more advanced role.


We are a licensed Group Training Organization that delivers services to national standards across multiple industries. Our services include apprenticeships and traineeships, payroll services and training contracts.

At Skill Hire, our dedicated team of consultants can work with your business to understand your labour hire needs so that your business attracts good employees that add value to the company. Contact our team on 089376 2800 or visit our website to find out how we can help you to attract good employees.