Local SEO is essential for businesses looking to attract local customers. With 90% of consumers searching for local businesses online, it becomes even more crucial. So, a localized search and user strategy is necessary for businesses in a specific region or online companies serving a particular location.
Launching a successful local SEO campaign is the best way to outrank your competitors in Google search results and attract more customers. Therefore, this guide aims to give you the knowledge you need to create a regional SEO strategy that will generate more traffic from local searches for any business and more.
Benefits of Local SEO
Local SEO offers several undeniable advantages. For most people, increased traffic is the most obvious benefit, but there are many others.
Examples of these may include:
- More relevant traffic
- Higher website authority
- Improved organic traffic
- A higher level of brand awareness and trust
- More localized backlinks
To increase your local ranking and website traffic, you must determine if your website requires local SEO.
How To Launch A Successful Local SEO Campaign
These steps will help you create a successful local SEO plan.
Examine Your Brand’s Products and Services
Identifying your keywords or terms is the first step to launching your local SEO campaign. Generally, it depends on the products and services you offer. Determine what your brand offers and discover keywords your target audience may use to find businesses like yours.
This list will serve as your starting point for keyword research. Several reliable local SEO tools exist today to help you determine these terms. You can then use that information to decide what keywords to target on your site.
Conduct Keyword Research
Outranking the local competition is one of the primary objectives of a successful local SEO campaign. Knowing the keywords the competition ranks for is the best way to achieve this. You can conduct a competitive analysis using various online tools, showing you which keywords your competitors rank for, where their backlinks are, and more.
In most cases, the tool will search the competitor’s domain. Most often, you will receive a list of organically ranking keywords. In addition, you can see how these keywords perform in search engine results and whether they are relevant to your website.
Optimizing Your Google Business Profile
Make claiming your Google Business Profile (GBP) listing your top priority if you want your company to stand out from the competition. Your company’s listing includes valuable information about its location and products. Make sure your company appears on the local SERPs by taking these steps:
- Include your brand name, address, phone number, and products or services you offer.
- The next step is to optimize your GBP and create business profiles on local directory sites to expand your business’ reach. For the best results, it would be better to prioritize directories with a high domain authority over small-scale ones.
- You should also include your name, address, and mobile phone number (NAP) to ensure you receive relevant results.
Establish a Localized Strategy For Link Building
Link building is essential for local SEO success, but it differs from localized link building. In general, it emphasizes the importance of physical locations of websites linking to your business website.
You can ensure a good start by getting links from other local businesses. Also, you should develop localized content to attract local links. Most of the time, you can do this through a local link building expert that’ll take care of every process to grow your business.
Create Localized Landing Pages
The best landing pages would not only contain content and links but would also be localized. Using this approach, you will rank higher in local organic searches. You should ensure your landing pages offer valuable content for your intended audience while optimizing with location-specific keywords.
Create localized landing pages by integrating the H1, H2, and H3 headings, images, and internal links and adding keywords to the content. Besides organic traffic, you can drive paid traffic to your landing pages once you have done this correctly. You could also encourage your audience to connect by incorporating enticing calls-to-action (CTAs).
Making the most of local SEO is vital to maintaining a competitive edge for your local business. You can create an effective local SEO strategy. The above pointers will guide you in developing a successful local SEO strategy that will bring about several benefits, including improved organic traffic, brand awareness, and authority.