Now that you have years of experience and expertise, there’s no doubt that your knowledge would make valuable life lessons for thousands, if not millions of people. If leaving your own legacy has always been your desire, then writing a business book is a sure way to do it.
The bigger question is, how do you write a business book? Where do you start and who do you involve in the process? Well, we have you covered that, and a lot more.
In this guide, we’ll dig deeper into how to write a good book about business so you can finally get started and do it the right way.
1. Figure out the Driving Force of Your Business Book
One of the most important things you must ensure is that you love the topic you choose to write about. Don’t just write a book because everyone is doing it, or because a friend did it and is now reaping big and you want the same.
The thing is, you’ll be energized when writing your book if you’re interested in the topic, and the words just flow out of you that you can write a book in a month.
There is more to it than that, though, because once you publish the book and get it out there, more work awaits you. You see, you’re likely to be talking about your book and its contents, for years to come, especially if it’s successful. You’ll be doing it in a self-propagating way by doing book talks and series of workshops.
It’s after you write a good book about business that you’ll be more associated with the topics you write about than when writing it. Your career will be shaped towards those topics, so ensure you’ll be thrilled to talk about it for years to come. Beyond that, it’s better to write the book with a higher purpose without much expectation about it hitting big and earning you tons of money.
2. Understand Your Readers First
If you want to sell the business book you write, then you first need to know and understand what your target market is. Who will buy your business book? In a saturated market, why would they choose your book, or what would make it special to that demographic?
After writing the book, you’ll need to market it, and the key to excellent marketing is understanding the target readers. For instance, you may write a book aimed at beginners in the business realm, and you want to explain things to them like they have no clue about anything you’re writing about. The book has to be in-depth, but easy for them to understand and put the advice into good use.
On the other hand, you could be writing a book aimed at business executives with years of experience, but struggling to understand the new marketing methods, such as social media and content marketing.
This audience may be reluctant to learn, but still open to new ideas, and they want practical advice they can put to work immediately. Both book ideas would aim at totally different target readers, so understand who you want to write for before you start.
Beyond that, you may also want to determine the market size by using industry statistics. Are there many books in the market addressing the same topics? Do magazines and other high authority blogs cover similar topics, or will your book stand out enough for entrepreneurs to scrabble for it?
3. Practice Writing, Then Plan Your Book
Do athletes just wake up one day and decide they’ll do a 40km marathon then head off? Absolutely not! They spend months training and working out to get in the right shape to do it. Similarly, once you decide to write a business book, you don’t just wake up one day and start.
Even when you know how to write a good book about business, practicing makes things so much easier. Having your own space to do the writing also makes things easier because distractions will derail you from your line of thought. With a place in mind, the next thing you should do is plan your book accordingly.
You see, writing a book is hard work. If you have written articles before or blog posts that are just a few hundred words, then understand that a book will reach thousands of words, and this needs planning. A plan of where to start, where to branch, and where to finish will prevent you from finishing too quickly or running too long.
Don’t get it wrong, the only problem with finishing quickly is not being in-depth or thorough about the business topics you intend to write about. If you can manage it, however, then there’s nothing wrong with finishing a book too fast.
4. Get an Editor
It’s almost impossible for anyone to edit their own manuscripts, so you need an editor to help you out. Your business book needs to make sense to a stranger once they read it. Don’t ask your family members to do it because it’ll be hard for them to criticize you or tell you the truth.
Find a professional who will offer you constructive criticism and advice about what needs changing in a helpful way. Most publishers offer to edit, but it’s a professional job, and you need to find one for yourself. You should also look for a company that offers hardback book printing, so once you’re done writing, you can get right to publishing.
5. Be Realistic and Be Open
The one thing you need to understand is that writing a book may take a considerable amount of time, so be realistic about how much of your time you can dedicate to writing. You probably have a job, and obviously, a life, so figure out where your book will fit in without burning yourself out.
Beyond that, if you’re an introvert, like most people who write books, you need to be ready to open yourself up more. Once your book reaches the masses, they will have questions and want to share your ideas by reaching out to you through social media platforms like Facebook and through emails.
This is something you should be expecting, and you need to be generous with both your time and thoughts. Just be prepared and embrace whatever comes with your book. You should be willing and ready to go global, not that the world is a global village, and you may be invited as a speaker just about anywhere.
Read More: Seven Easy Ways to Start an Online Business
How to Write a Good Book: The Takeaways
These are some of the things you need to know about how to write a good book about business before you start. So much more will follow after writing the book, including marketing and self-promotion. If you loved our post and would like to know more, kindly check out more of our website.