Email marketing is the fastest and influential technique to drive traffic and sales leads faster. As seen in the article about MailChimp vs. Constant Contact, there are more than 3 billion people using email around the globe and the number is still growing bigger. In fact, this number is predicted to hit 4 billion users by 2019. So this is a challenge to marketers to take advantage of this influential source and take their marketing effort to the next level.

Today, there are hundreds of marketing services online, however, MailChimp is one of the best and mostly used by marketers worldwide. The good thing about this email marketing software is that there are other MailChimp alternatives you can still use. Also, it is suitable for all sizes of businesses.

MailChimp is email marketing software that can be used by marketers to boost their online marketing effort for free. However, you can still subscribe to the paid plan of the MailChimp.

If you have decided to start an online business or you are already in online marketing and you would want to grow your email list to widen your market, MailChimp should not miss in your email marketing toolbox. Bloggers too can use this software for their email marketing campaigns.

In this post, we will explain the reasons why MailChimp is a must-use-too for your email marketing effort. First, let me explain what email marketing is.

Email marketing is a way of engaging with your followers, customers and potential customers through the use of email. The process entails sharing frequent email newsletter with updates and information. if you run a blog, email marketing may also involve sharing your recent blog post via RSS feed or manually sending links by yourself.

Reasons to Use MailChimp for Email Marketing

1. MailChimp is easy to use

With a user-friendly interface, this platform is easy to start and use.  In fact, you don’t have to be a techie to use it. So long as you want to grow your email list, this tool can help you send professionally designed emails within a click of the mouse. The good thing about MailChimp is that you don’t have to install any setup on your computer. You just need to sign up on the platform, verify your email, set up your profile and you are good to go.

2. You can use MailChimp services for free

If you are just starting out with your email marketing plan, MailChimp has a “Forever Free” plan you can use. Note that this plan is free if you have no more than 2000 contacts. The good thing about this plan is that you will have an opportunity to send 12,000 emails a month. This plan is good for startups and retail e-commerce sites.

Note that, if your email list exceeds 2000 contacts, or you need to increase the emails you send per month, you can upgrade to the paid plans.

3. Use friendly

Email marketing is said to be a complex method of marketing by most webmasters, however, MailChimp is the simplest email marketing platform compared to all the other platforms. Understanding its features and functionality can take you some few minutes and you are good to go. The platform is user-friendly which makes it easy for new users to start work on it fast.

4. MailChimp has a safe and secure database

The online world is full of users where some are genuine with no malicious intent while others are malicious. When it comes to online business, security is something that must be at the maximum level, and on matters of email marketing, you contact’s information is the most valuable asset of your business. So, the security should not be overlooked in this case and when using MailChimp, you are covered; no need to worry about security. Your entire contact list and information is safe and secure and this makes your contacts to have more trust on your business.


This list is not comprehensive. There are many reasons why you should take advantage of this email marketing platform to take your email marketing to the next level. Don’t be left out, take advantage of this influential platform and be a head of your competitors!

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