Gone are the days when salesmen and women would use a system that could gather categories and manage leads. The worrisome part about the system is that everything would be done manually.  But this could not worry salespeople since that was the only system that could be used. However, if you are still using that old system in today’s world, then you need to change.

Why do you need to change? This manual system consumes a lot of your time and energy and can take all the time you could devote to your main job. In fact, if you consider today’s business world, where everything is going digital then you have no reason to continue using a manual system.

Marketing automation is the deal of the day and HubSpot is the CRM software for your marketing automation.  According to an article on HubSpot vs. Salesforce, this marketing automation software was introduced in 2006 as a marketing tool. The article also states that Salesforce was introduced in 1999 to help salespeople in their effort of describing what sales and what marketing is. Moreover, there are other salesforce alternatives.

In this article, we will highlight some benefits of HubSpot CRM.

Let’s get started!

1. HubSpot CRM is the best tool for sales and marketing

Sales and marketing go together; one needs the other. For profitability of any company, the two must be integrated for the betterment of inbound marketing. Note that the leads generated via marketing must be converted into profitable clients using a sales team. In fact, this is one the best benefits that HubSpot CRM can bring to your company since it makes sales and marketing greater.

2. Leads

The greatest advantage of HubSpot as a marketing automation platform is the ability to involve your sales personnel. Regardless of whether you have a sales team or not every business must do sales. This means that you must be consulting, selling or even contacting your customers. HubSpot can positively impact the course of your sales process. The good thing about HubSpot is that it provides information about your potential customers so you can have an idea about what they need, for how long have they be in need of a solution and more other important information.

3. HubSpot is accessible everywhere

HubSpot is a SaaS and having an account, you can access it on any browser anywhere with whatever device you are using worldwide. You only need a working internet connection and you are good to access your HubSpot account.  This makes working remotely more realistic and convenient without having to download and install any software on your devices.

4. HubSpot CRM is actually free

You can access numerous tools and pieces of software out there, however, the only disadvantages of these tools is that they provide limited features and functionality unless you upgrade to their paid plan. This is why it is hard to make the most out of these tools and critic their usefulness. The good thing about HubSpot CRM is that its free platform provides a wide range of features thus making it an independent powerful tool.

5. Website integration

The HubSpot CRM system offers a premium feature that helps users to integrate their website. Since there are a connection between your website and your HubSpot-based site, you are able to know when your leads are visiting your website. This makes it possible for you to get an alert when someone who has been to your website visits it again for their second or third time so you can take action in case they are ready for a follow up call.

6. Social media integration

In today’s digital world, having a social media presence is something that should not be overlooked. In fact, the importance of being online on social media can’t be quantified. HubSpot is aware of the importance also and the HubSpot CRM system links to the social media channels extracting important information from your prospects’ profiles.

As a result, you get the opportunity to access all information about your prospects in your inbox when you want to send an email to one of your contacts.

Conclusion

The above information is a true indication that HubSpot is beneficial marketing automation software that every marketer must not miss in their online marketing toolbox. If you have never tried it it’s time to use it!

 

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