Today, there are many different kinds of mattresses thanks to modern technology. And as such, modern technology (read: the internet) also means we can sift through oodles of reviews in our search for the best mattress. Although there are lots of reviews and content on the world wide web, it’s important to know what to look for in those mattress reviews.

Finding the mattress that’s best for you is a big decision. After all, we spend one-third of our lives sleeping, and a good night’s sleep seriously affects how we act when we’re awake. Here are some tips to help focus your search:

Seek offline advice

Before we go on and on about the importance of online reviews, first let us say that it’s a good idea to speak to friends, families, colleagues, and even mattress salespeople to build a foundation of what to look for and what to avoid. Just keep in mind that people around us are only a small pool to draw from and may not have any advice on things specific to your case. And of course, while salespeople have knowledge on what they’re selling, they tend to try to push a certain product on you. Their goal, after all, is to make a sale. Put whatever advice they offer in your back pocket then head online.

Take advantage of the internet

The internet is a wealth of knowledge on any given topic. It’s the perfect tool for typing in your specifications and reading a personal review from someone else on the web with the very same specifications. If you know what you’re looking for, this becomes much easier. Do you sleep on your back, side, front, or a mixture of each throughout the night? That may determine the firmness of the mattress you want. Do you suffer from joint pain? Do you share a bed with a partner who is a light sleeper? Or do you have allergies? Most likely, you’re not the only one out there, and someone has already shared their experiences and knowledge.

Too good to be true

Of course, we also know that the internet is also home to people seeking personal gain. It’s important to avoid reviews that are too good to be true. Companies will often pay people to write glowing reviews for their products, and more and more, use bots to do this. Look for genuine feedback.

The best and the worst

People who find mattresses, or any other product, to be average generally won’t take the time to write reviews. Look for those reviews that talk about the best and the worst aspects of their mattresses.

Manufacturer & retailer websites

The best place to check reviews is the website of mattress manufacturers and retailers. Reviews on there tend to be unbiased, but only if they’re verified by a third-party verifier. They are lots of brands out there that offer this service, and their mattress reviews will give you the feedback you’re looking for.

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